How To Build a Personal Brand in the SEO Industry

Corina Burri, SEO Consultant at Corina Burri SEO Consultancy, discusses the essentials of building a personal brand in the SEO industry. She emphasizes the importance of establishing a unique presence that sets you apart in a competitive market. By leveraging strategies such as content creation and active engagement on platforms like Twitter, Corina provides actionable insights for professionals looking to enhance their visibility and influence.

About the speaker

Corina Burri

Corina Burri SEO Consultancy

Corina is SEO Consultant at Corina Burri SEO Consultancy

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Part 1 How To Build a Personal Brand in the SEO Industry
Part 2Overcoming Obstacles in Creating Your Personal Brand in SEO

Show Notes

03:00

Advantages of building a personal brand within the SEO industry.

The guest discusses how personal branding has led to consulting inquiries and increased recognition in their corporate role, enhancing their career opportunities.
05:45

Impact of personal branding on professional relationships and self

Personal branding has expanded the guest's network, fostering friendships within the industry and boosting their self-esteem through positive feedback on their public talks.
08:30

Motivations for SEO professionals to develop their personal brand.

The discussion highlights how personal branding can aid in achieving better results in current roles and provides motivation for those hesitant about building an online presence.
11:20

Overcoming the challenges of starting a personal brand for introverts.

Practical advice is shared on how to begin building a personal brand by leveraging existing work and content, encouraging those who may feel reluctant or unsure of what to contribute.

Quotes

"I've been working on my personal brand for the last one and a half years." - Corina Burri
"Increased recognition helped me get more consulting inquiries." - Corina Burri
"Building a network and gaining friends in the industry boosted my self-esteem." - Corina Burri
"SEO is a very helpful community. And I believe I'm also actually staying in this field because of the community, [...] the people are really nice and helpful." - Corina Burri
“For me, [...] it's always been the case that I've been the only SEO in a company. So I never really had that, you know, peer challenge. So [...] thanks to this community, I have some peers who challenge me." - Corina Burri