Overcoming Obstacles in Creating Your Personal Brand in SEO

SEO Consultant at Corina Burri SEO Consultancy, Corina Burri, delves into overcoming obstacles in creating your personal brand in SEO. In this episode, she shares her perspectives on: building a personal brand in SEO and its challenges, external obstacles in personal branding efforts, internal barriers to building a personal brand, strategies to overcome motivational issues in personal branding, and time commitment required for effective personal branding.
About the speaker

Corina Burri

Corina Burri SEO Consultancy

 - Corina Burri SEO Consultancy

Corina is SEO Consultant at Corina Burri SEO Consultancy

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Show Notes

  • 01:30
    Building a personal brand in SEO and its challenges.
    The discussion highlights the effort and consistency required to maintain a personal brand in the SEO industry.
  • 04:50
    External obstacles in personal branding efforts.
    The conversation covers rejections from major SEO conferences and the impact of low engagement on motivation.
  • 07:25
    Internal barriers to building a personal brand.
    The guest shares personal experiences with self-doubt and the feeling of having nothing new to add to the conversation.
  • 10:10
    Strategies to overcome motivational issues in personal branding.
    Tips include keeping a praise chart to remind oneself of past positive feedback and accomplishments.
  • 12:45
    Time commitment required for effective personal branding.
    The guest discusses the amount of time they allocate weekly to personal branding activities, including preparing for talks.

Quotes

  • "Personal branding is hard. So we really have to acknowledge that" - Corina Burri

  • "For me, it takes like 30 hours to prepare a talk. So, that's a couple of Sundays.." - Corina Burri

  • "I had really for a long time this impression that I have nothing to say or I have nothing to add, or everything is already said." - Corina Burri

  • "Make friends in the industry, that's really probably important." - Corina Burri

About the speaker

Corina Burri

Corina Burri SEO Consultancy

 - Corina Burri SEO Consultancy

Corina is SEO Consultant at Corina Burri SEO Consultancy

Free Newsletter Outreach List

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