Using SEO & PPC to double sales — Jason Jackson // Get Found
- Part 1How to capitalize on gaps in your market — Jason Jackson // Get Found
- Part 2 Using SEO & PPC to double sales — Jason Jackson // Get Found
Show Notes
-
01:33Client management and retentionWhen you take on a new client, the key is to hold their hand throughout the journey and address any insecurities or fears they have about SEO. Its also crucial to always be honest and set expectations from the jump in order to build trust.
-
04:04Recognizing when clients have had bad experiences with SEORegularly exposing your team to client calls can help them to understand a clients insecurities about SEO. Theyll also be able to empathize with clients and provide solutions to ease client fears about SEO.
-
05:48Teaching your team how to recognize a clients perspectiveTeach your team to look at SEO through the eyes of the client and to build trust with clients. Its all about ensuring that the client knows what is happening every step of the way and setting appropriate expectations.
-
08:17Understanding when to be proactive with clientsTry to get an understanding of your clients personalities to gauge how frequently you should be providing updates to them. You must understand client goals and provide solutions to their problems in a timely fashion to build trust.
-
10:35Setting up goals with clientsClient goals are usually stated within the first client kickoff meeting. Its critical to ask as many questions as possible to ensure that you have the information needed to formulate an effective SEO strategy to achieve those goals.
-
13:32Aligning leadership and company resources with the execution of SEOIts important to ask the right questions at the beginning of relationships with clients so youre aware of all their goals. Then, its about building a relationship with those clients, being honest when things arent doable and providing new ideas to them.
-
15:50Handling clients who want to terminate the agency relationshipFirst, check in with your team to see where things may have gone wrong. Then, call the client to find out their reasons for leaving because it could be financial and not based on the results your agency was delivering.
-
18:19Best practices for client management and retentionBe genuinely interested in your clients business and figure out how you can help them. Beyond just getting them more traffic and clicks, think about ways to increase their profits.
Quotes
-
"When you take on a new client who's trying SEO for the first, second, or even a third time, you'll find that they're a little bit insecure. They might not tell you, but they're a bit insecure." -Jason Jackson, Co-Founder, Get Found
-
"Clients would love for you to be honest with them and set expectations from the beginning. That builds trust straight away and it takes a lot of pressure off you at the same time." -Jason Jackson, Co-Founder, Get Found
-
"Wherever the client's goals are, that dictates when youre proactive, ideally as soon as possible." -Jason Jackson, Co-Founder, Get Found
-
"As an SEO, you dont want to leave a kickoff meeting wondering where to start. You need to get all the information so you know what strategy to formulate." -Jason Jackson, Co-Founder, Get Found
-
"Some clients nearly double their money and the next year, it isnt enough because they hired a new marketing manager which costs 50 grand. But, I wouldn't have known that until asking questions." -Jason Jackson, Co-Founder, Get Found
-
"How can you really help a client make a living? Think about it from that perspective rather than I've done my job, I'm going home at five o'clock." -Jason Jackson, Co-Founder, Get Found
- Part 1How to capitalize on gaps in your market — Jason Jackson // Get Found
- Part 2 Using SEO & PPC to double sales — Jason Jackson // Get Found
Up Next:
-
Part 1How to capitalize on gaps in your market — Jason Jackson // Get Found
Jason Jackson, Co-Founder of Get Found, discusses SEO development and learning within the agency context. Becoming a good digital marketer and honing your SEO skills requires determination and a willingness to learn as much as possible. SEO is forever evolving and the key to advancing your SEO skills and starting your own agency is to always have a student mentality and use failure as a stepping stone toward success. Today, Jason talks about learning and development within the agency context.
Play Podcast -
Part 2Using SEO & PPC to double sales — Jason Jackson // Get Found
Jason Jackson, Co-Founder of Get Found, discusses SEO development and learning within the agency context. As an SEO agency, you’re going to get clients who may have had negative experiences with SEO previously. Rather than ignoring these feelings, it’s crucial to address them from the beginning of the relationship and teach your team to respond to these feelings with empathy. Today, Jason talks about client management and retention.
