Top mistakes people make when producing content for SEO purposes

Quotes

• “Optimizing an article for the search engine is literally just going down a checklist. A checklist of things to do with your article that gives it the best possible chance to rank well for your target keyword on Google and this could be things like keyword density, where you include your keywords within the article, how you structure your article, the length of your paragraphs and your sentences, conciseness is paramount, short URL structures that also include your keyword and a few other minor things.” -Vin

• “Writing human-friendly content, on the other hand, is a whole other ballgame. Its really about doing your research on the topic as well as possible and as deeply as possible before you write a single word. You want to know exactly what your potential reader is looking for when they land on your page so that you can satisfy their questions with a proper answer, create trust and authority around your brand that you want to be perceived as.” -Vin

• “I really like the tool called SurferSEO, they have this cool content editor that you just plug in your target keyword and theyll tell you the exact length of the content and theyll tell you exactly what are the common questions around that keyword that you should answer contextually in your writing and other elements that youd want in the article such as numberof headings, number of images, number of lists. In todays environment, its very easy to understand how to create a properly optimized article while also satisfying what the readers are expecting to see.” -Vin

• “SurferSEO is great for creating quick briefings around the keyword. At WordAgents we use the tool called Grammarly.com and I think we have the biggest usage on their platform, its great it is a spelling and grammar proofreading tool and its a great way for us to create a baseline for spelling and grammar. We always guarantee that well score 90% or better on Grammarly.” -Vin

• “We also use Copyscape.com to check for plagiarism and duplicate content. In the digital marketing world, we all know too well that there are writers out there that will just plagiarize and pass it off as their own.” -Vin

• “In-house writers are great for your branded content. When you put out branded articles that must follow your brand voice, your in-house writers are the peoplefor the job.” -Vin

• “Brands have followed guidelines. They have certain words and phrases that they like to use and dont like to use or prohibit from using. They portray themselves on a certain light and its not easy to do that when you outsource it to an outside service.” -Vin

• “Its really just how many words you get for the money. I have seen services where they charge differently based on quality and I think that is a little bit BS. I think that if you are a content service you should put out thebest quality of work that you can. So we are basically priced on volume, the more you order the cheaper it will get.” -Vin

• “In todays environment, you really need quality writing. So at WordAgents, that is something that weve done from the get-go. Weguarantee that we only use American writers and theres a lot of reasons for that, mainly cultural reasons. Americans understand what Americans want. An American can very quickly pick out somebody that has English as their second language and that might turn them off and that might actually affect your bottom line.” -Vin

• “You want somebody who can write at the level of a native speaker. The one hack that I have used when I am doing content production is finding expats, finding somebody who moved to other parts of the world, and is a native English speaker. You can find some diamond in the rough type of writers, you just have to be a little bit more selective if you are looking for them yourself.” -Ben