What had changed in SEO this decade — Liraz Postan // Liraz Postan LTD

About the speaker

Liraz Postan

Liraz Postan LTD

- Liraz Postan LTD

After 13 years of working as in-house SEO and content expert, I decided to spread wings and open my own B2B SEO firm. I am helping corporate and startups to build a solid footprint on Google search results pages, focusing on long term results with high quality end.

Show Notes

  • ·4:34 : Google's obviously got a lot more sophisticated ·5:38 : Once Google is deciding something, or we're vitals, mobile first, everyone needs to do what they're saying, because you don't want to lose their business. ·5:51 : The domination of Google over the entire business industry, ·6:22 : Not all changes are good for website owners, but it's good for users, users can see right, the results in front of their eyes. So it's good. ·6:56 :Google has better understanding of passages, they have better understanding of paragraphs of content, of really, what's the answer for the underlying users question. ·7:20 The zero click phenomenon ·8:21 : Google is moderating and making it easier for consumers to find access to the information they want ·9:10 It became really complicated because you gotta have an ru ing campaign on, like a paying campaign on Google Ads just for you to have a proper keyword research tool. ·10:!5 The competitive analysis

Episode Summary

  • ·Each quote should contain valuable information or data, and be able to stand alone as a Tweet. Not in the number of characters necessarily, but in the overall value that each quote will contain. The quotes together dont need to summarize the entire episode. Only quotes that contain poignant value should be added here. ·“ Google is making everything like all the decisions, even if it's not for the best of the website owner “ - Liraz ·“Basically, Google is earning our traffic “ - Liraz ·“ I don't want to click so for me, it's a best user experience.” - Liraz ·“Google has become more sophisticated and the tools have gotten more complicated “ _ Benjamin
About the speaker

Liraz Postan

Liraz Postan LTD

- Liraz Postan LTD

After 13 years of working as in-house SEO and content expert, I decided to spread wings and open my own B2B SEO firm. I am helping corporate and startups to build a solid footprint on Google search results pages, focusing on long term results with high quality end.

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