4 Survival Tips for the Voice Search Revolution — Shiv Gupta // Incrementors

Owner at Incrementors, Shiv Gupta, wraps up his discussion on the future of voice search. People are getting more comfortable with the idea of conversing with devices. They’re talking to their phones the most and Google has taken note. Today, Shiv offers survival tips for the 2022 voice search revolution.
About the speaker

Shiv Gupta

Incrementors

 - Incrementors

I started my journey in the field of digital marketing at the age of 17. For the initial three years, I worked on experimental projects, while working on research-based projects, I grabbed deep knowledge of the industry. During that time, I also gained a lot of technical skills and market knowledge and together with that unknowingly I learned good client management skills as well, because of which I started getting some referral-based work. Later one of my first clients, Robe Noguria encouraged me to partner with him and offered me to start my digital marketing agency. In 2012, I started my own company, Incrementors, and developed my website, https://www.incrementors.com/. Though I began my professional career as a small business owner, my team had tremendous success in terms of marketing the business and developing the field. I started Incrementors to provide the best marketing solution to struggling businesses to show actionable result orienting tips, strategies, and techniques needed to get higher sales and conversions. Incrementors don't give fluff or “high-level” advice. Our core focus insanely remains on actionable advice that works. Some of my blogs look like this; https://www.incrementors.com/blog/advanced-ecommerce-seo-complete-guide/ https://www.incrementors.com/blog/seo-tools-the-ultimate-list/ https://www.incrementors.com/blog/ultimate-seo-guide-for-software-tech-companies/ I am looking to have the next interaction while getting interviewed. For the same, I would like to mention that I have been working on certain articles and advisory for my clients. These articles focus on “How to plan a rebuild for the brand post COVID”. This way, I can stay in touch with my clients and offer them some good and helpful insights for their business which in a way will help me to build my brand.

Show Notes

  • 01:42
    Ensuring your content shows up in voice search
    Make sure your content is conversational. You should have a lot of questions and answers. When answering questions, keep answers 30-40 words long.
  • 03:37
    Schemas, Google, and voice search
    Your content should have the correct schema to be picked up by Google.
  • 04:19
    Mobile responsiveness and voice search
    Because most voice search is done on a mobile device, websites should be optimized as such. It is easier to rank higher on Google if your site loads quickly and is mobile friendly.
  • 05:03
    Why responsiveness and optimization matter for voice search
    The only way your page will make it to the featured snippet is if it has good page load speed and mobile responsiveness.
  • 07:32
    Tools to improve voice search SEO
    In terms of schemas, there are plugins and websites available. Incrementors offer tools to help businesses create schemas for themselves.

Quotes

  • "If your article is conversational, there are more chances for you to rank higher on Google ranking." -Shiv, Gupta, Owner, Incrementors

  • "To show up in voice search, make sure your content has a lot of questions, and your answers are 30 to 40 words long." -Shiv, Gupta, Owner, Incrementors

  • "Most voice searches are happening on mobile devices." -Shiv, Gupta, Owner, Incrementors

  • "Google has a mobile-first indexing algorithm. If your website loads fast and is mobile friendly, it makes it very easy for you to rank higher on Google." -Shiv, Gupta, Owner, Incrementors

  • "If Google is providing some sort of information, they cannot actually sell that thing. Ultimately, the user needs to come to you." -Shiv, Gupta, Owner, Incrementors

  • "To get to that featured snippet, you need to have a good page load speed and you need to have mobile responsiveness. That is the only way you can get there." -Shiv, Gupta, Owner, Incrementors

About the speaker

Shiv Gupta

Incrementors

 - Incrementors

I started my journey in the field of digital marketing at the age of 17. For the initial three years, I worked on experimental projects, while working on research-based projects, I grabbed deep knowledge of the industry. During that time, I also gained a lot of technical skills and market knowledge and together with that unknowingly I learned good client management skills as well, because of which I started getting some referral-based work. Later one of my first clients, Robe Noguria encouraged me to partner with him and offered me to start my digital marketing agency. In 2012, I started my own company, Incrementors, and developed my website, https://www.incrementors.com/. Though I began my professional career as a small business owner, my team had tremendous success in terms of marketing the business and developing the field. I started Incrementors to provide the best marketing solution to struggling businesses to show actionable result orienting tips, strategies, and techniques needed to get higher sales and conversions. Incrementors don't give fluff or “high-level” advice. Our core focus insanely remains on actionable advice that works. Some of my blogs look like this; https://www.incrementors.com/blog/advanced-ecommerce-seo-complete-guide/ https://www.incrementors.com/blog/seo-tools-the-ultimate-list/ https://www.incrementors.com/blog/ultimate-seo-guide-for-software-tech-companies/ I am looking to have the next interaction while getting interviewed. For the same, I would like to mention that I have been working on certain articles and advisory for my clients. These articles focus on “How to plan a rebuild for the brand post COVID”. This way, I can stay in touch with my clients and offer them some good and helpful insights for their business which in a way will help me to build my brand.

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