How AI Search Is Reshaping Retail Media and Discovery

Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, analyzes AI search readiness across retail sites where 9 of 10 products contain three to seven feed errors or missing fields. The conversation covers crawl efficiency and rendering gaps that leave LLM bots seeing just 30-40% of JavaScript-dependent content, structured feed optimization for the Agentic Commerce Protocol and Universal Commerce Protocol, and a shift toward holistic, purchase-anchored attribution over session-based models.
About the speaker

Joe Doran

Botify

- Botify

Joe Doran is Chief Product Officer at Botify

  • Part 1 How AI Search Is Reshaping Retail Media and Discovery
  • Part 1 How AI Search Is Reshaping Retail Media and Discovery
About the speaker

Joe Doran

Botify

- Botify

Joe Doran is Chief Product Officer at Botify

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    Part 1How AI Search Is Reshaping Retail Media and Discovery

    Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, analyzes AI search readiness across retail sites where 9 of 10 products contain three to seven feed errors or missing fields. The conversation covers crawl efficiency and rendering gaps that leave LLM bots seeing just 30-40% of JavaScript-dependent content, structured feed optimization for the Agentic Commerce Protocol and Universal Commerce Protocol, and a shift toward holistic, purchase-anchored attribution over session-based models.