How Is AI Changing SEO Career Progression?
SEO job postings aren't shrinking; they're being retitled and redistributed. Tyson Stockton is COO and Co-Founder of Previsible, an AI discovery agency serving enterprise teams, and a former VP of Client Services at Searchmetrics who has hired roughly 80 SEOs and led Previsible's 2025 SEO job study. He covers repositioning legacy SEO experience for AEO and GEO roles, including crawl log analysis across multiple AI bots, experimentation, content chunking, query fan-outs, and off-page citations. He also outlines how to report on business KPIs rather than leading indicators when AI search attribution is limited, and how to screen candidates for adaptability.
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Part 1How Is AI Changing SEO Career Progression?
SEO job postings aren't shrinking; they're being retitled and redistributed. Tyson Stockton is COO and Co-Founder of Previsible, an AI discovery agency serving enterprise teams, and a former VP of Client Services at Searchmetrics who has hired roughly 80 SEOs and led Previsible's 2025 SEO job study. He covers repositioning legacy SEO experience for AEO and GEO roles, including crawl log analysis across multiple AI bots, experimentation, content chunking, query fan-outs, and off-page citations. He also outlines how to report on business KPIs rather than leading indicators when AI search attribution is limited, and how to screen candidates for adaptability.
