How to create a good relationship with product/development teams
Anaïs Cayo
PBS (Public Broadcasting Service)
- Part 1 How to create a good relationship with product/development teams
- Part 2How to effectively create SEO buy-in with leadership
Show Notes
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02:15Building long term relationships with product and engineering teams.Discusses the importance of trust and familiarity, highlighting the longevity of team members at the company and the shared experiences that contribute to a strong collaborative environment.
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05:30Strategies for new team members to integrate and collaborate effectively.Details how a new team member has successfully integrated by respecting ongoing projects and bringing valuable data to discussions, emphasizing the importance of soft skills in collaboration.
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08:45Adapting communication strategies for hybrid and remote team dynamics.Talks about the shift from in-office interactions to utilizing digital communication tools like Slack and video calls to maintain clear and effective communication among team members.
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11:20Importance of cross departmental support and leadership communication.Explains how helping out with tasks outside of direct responsibilities can foster reciprocal support and highlights the critical role of leadership in facilitating open communication and collaboration across departments.
Quotes
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"What's different about our team is that we actually promote all types of programs, so not just news and public affairs, but also our dramas, our documentaries, our nature shows, everything that's under the general audience umbrella." - Anaïs Cayo
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"We either have presenting stations, acquisitions of films and documentaries that have already been on the film festival circuit, and then we co-production. So those three buckets is how we get content." - Anaïs Cayo
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"Most of our views, even though we're in the digital world, still come from linear." - Anaïs Cayo
- Part 1 How to create a good relationship with product/development teams
- Part 2How to effectively create SEO buy-in with leadership
Up Next:
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Part 1How to create a good relationship with product/development teams
Anaïs Cayo, Director of Content Marketing and Production at PBS (Public Broadcasting Service), discusses strategies for creating effective relationships with product and development teams.
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Part 2How to effectively create SEO buy-in with leadership
Director of Content Marketing & Production at PBS (Public Broadcasting Service), Anaïs Cayo, discusses how to effectively create SEO buy-in with leadership. In this episode, Anais shares her perspectives on: strategies for demonstrating SEO value to leadership, importance of data in securing leadership support for SEO, impact of SEO on national and local PBS programming, resource allocation for effective SEO management at PBS, sharing SEO successes and learnings across PBS stations.
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