Using SEO principles to optimize product feed visibility
E-commerce brands waste billions on unfocused product feeds sent to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2 trillion products monthly and previously served as a Google Shopping specialist, delivering measurable results for enterprise retailers navigating AI-driven commerce transformation. The discussion covers structured data readiness frameworks for agentic commerce platforms, KPI-driven catalog segmentation strategies that prevent the "send everything" trap, and household-level persona targeting methodologies that account for multi-device influence patterns within purchasing units.
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Part 1Using SEO principles to optimize product feed visibility
E-commerce brands waste billions on unfocused product feeds sent to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2 trillion products monthly and previously served as a Google Shopping specialist, delivering measurable results for enterprise retailers navigating AI-driven commerce transformation. The discussion covers structured data readiness frameworks for agentic commerce platforms, KPI-driven catalog segmentation strategies that prevent the "send everything" trap, and household-level persona targeting methodologies that account for multi-device influence patterns within purchasing units.
