Google attack on spammy verticales — Jordan Koene // Searchmetrics

Show Notes

• 00:53
  Googles plan for the next algorithm update

  The general process is a sequence of testing to see what works best to get search queries answered. Google is now setting clear expectations as it relates to content quality. Spammy sites are being targeted.
• 03:56
  The impact on job sites

  Google is not launching an outright attack on aggregate-listing job sites. Who they are targeting are sites that create fake listings just to steal traffic.
• 05:25
  How fake job listings work

  Fake job listings dont actually have a job to offer users. Its just a great way to capture peoples PII. Google is now focusing on direct-apply to ensure that youre really applying for a position.
• 06:54
  The impact on local content sites

  Zero-experience sites like directory sites have been deprioritised by Google. There needs to be some way for the user to interact for the website to rank.
• 09:57
  The attack on local sites: Whats in it for Google

  It could be a case where Google is intending to monetize job listing for their own benefit. The fact is, Google knows that there are a lot of publicly traded companies in this space.