Google attack on spammy verticales — Jordan Koene // Searchmetrics

Show Notes

• ·00:53 - Googles plan for the next algorithm update The general process is a sequence of testing to see what works best to get search queries answered. Google is now setting clear expectations as it relates to content quality. Spammy sites are being targeted. ·03:56 - The impact on job sites Google is not launching an outright attack on aggregate-listing job sites. Who they are targeting are sites that create fake listings just to steal traffic. ·05:25 - How fake job listings work Fake job listings dont actually have a job to offer users. Its just a great way to capture peoples PII. Google is now focusing on direct-apply to ensure that youre really applying for a position. ·06:54 - The impact on local content sites Zero-experience sites like directory sites have been deprioritised by Google. There needs to be some way for the user to interact for the website to rank. ·09:57 - The attack on local sites: Whats in it for Google It could be a case where Google is intending to monetize job listing for their own benefit. The fact is, Google knows that there are a lot of publicly traded companies in this space.