Customer-centric SEO — Patrick Reinhart // Conductor

About the speaker

Patrick Reinhart

Conductor

- Conductor

Show Notes

  • ·2:09 How the best brands are starting to think more about their customers with their SEO strategies. ·5:25 Minding support areas of the site for questions, problems and then create content that solves the problem and answers questions of the customers. ·5:55 Data mining ·8:36 How do I have a customer centric approach to SEO before I know who my customers even are? ·11:12 Gap analysis ·12:28 Doing competitive research using many powerful tools to understand competition

Episode Summary

  • ·“A lot of the times, you'll have companies that make the mistake of using internal jargon externally” - Patrick ·“ A brand that educates their customer, like 78% of the time, will buy from that customer and become a long term customer.” - Patrick ·“I think that building in the feedback loops for your customers is really important.” Benjamin ·“There's no better way to sell something than solving a problem. “ - Patrick ·“At the end of the day, what matters the most is that understanding of what your customer is looking for, and providing them with the right information.” - Benjamin
About the speaker

Patrick Reinhart

Conductor

- Conductor

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