Innovations to watch in trademarking
- Part 1 Innovations to watch in trademarking
- Part 2Trademark your way to a stronger business valuation
Show Notes
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05:30Leveraging trademark innovations to enhance online brand presence.The discussion focused on how SEO operators can use new trademarking tools to protect and boost their brand's visibility on the internet.
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10:45Key considerations for organic growth through new trademark strategies.Exploring what executives should keep in mind when integrating trademarking into their business growth and marketing strategies.
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15:20Impact of trademarking innovations on SEO and search rankings.Analyzing how recent developments in trademarking can affect search engine optimization and the overall digital marketing landscape.
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21:00Latest tools and technologies in trademark navigation.A look at the newest solutions available for businesses to manage their trademarking challenges more effectively.
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26:35Collaborative approaches between SEO and trademarking for better results.Discussing the importance of synergy between SEO practitioners and trademark professionals to enhance overall business outcomes.
Quotes
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"trademark registration takes about a year and a half in the US, about four years in Canada." - Andrei Mincov
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"We've done over 4,000 trademarks registered for our clients with a 99.3% rate of success, which is really unheard of in this industry with the industry average being 51.2%, so almost double. But if you look at it from the perspective of how many of them fail, our failure rate is 0.7% compared to almost half of them not getting to the finish line when you file through someone else." - Andrei Mincov
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"Every single successful company you see out there has their brand trademarked, like every single one of them." - Andrei Mincov
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“The two biggest companies out there, Google and now X, both of them are doing horribly stupid things when it comes to brand protection." - Andrei Mincov
- Part 1 Innovations to watch in trademarking
- Part 2Trademark your way to a stronger business valuation
Up Next:
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Part 1Innovations to watch in trademarking
Founder and CEO of Trademark Factory, Andrei Mincov, discusses the critical distinctions between SEO and branding in the context of trademarking. He explains why trademarking generic terms is not feasible and emphasizes the importance of creating a unique brand identity that stands out in the market. Andrei also offers insights into strategic approaches for trademarking that can significantly benefit businesses looking to protect their intellectual property.
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Part 2Trademark your way to a stronger business valuation
Founder and CEO of Trademark Factory, Andrei Mincov, discusses how effective trademarking strategies can enhance business valuation. He explains the critical difference between mere branding and securing a trademark that can significantly elevate a company's market position. Andrei emphasizes the importance of choosing unique marks that are defensible and valuable in the marketplace. Today, Andrei talks about leveraging intellectual property to build a stronger, more competitive business.
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