International SEO for a large multinational brand
Mark Downing
Dell Technologies
- Part 1 International SEO for a large multinational brand
- Part 2Google world following in the footsteps of China/Baidu evolution
Show Notes
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05:00Integrating SEO best practices into the content creation process.Discussing the importance of incorporating SEO strategies during the content creation process to ensure the production of search engine-friendly content.
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10:00Key SEO factors for content teams to consider.Exploring the essential SEO factors that content teams should keep in mind when developing their content strategies.
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15:00Optimizing website structure for improved visibility and user experience.Discussing how content teams can enhance their website structure to boost search engine visibility and improve user experience.
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20:00Creating content that targets high volume keywords.A discussion on the strategies for creating content that targets high-volume keywords to increase website traffic and visibility.
Quotes
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“It seems a lot of smaller companies aren't able to really get [...] on the Google SERP right now.” - Mark Downing
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“It costs something like 10 or up to $30 million to create a new search engine.” - Mark Downing
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“search will drift beyond just the traditional search engine and the 10 blue links with ads and SERP features and the quicksie. It will become more of these answer engines and then perhaps personal assistants or personal agents where you actually, with personalization.” - Mark Downing
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“Trying to find someone to create the content and making sure that someone can edit or maintain that content and have ownership after the fact, that's always a struggle. You can end up with legacy content or out-of-date content that just clutters the search results and confuses customers.” - Mark Downing
- Part 1 International SEO for a large multinational brand
- Part 2Google world following in the footsteps of China/Baidu evolution
Up Next:
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Part 1International SEO for a large multinational brand
Mark Downing, SEO Specialist at Dell Technologies, discusses the complexities and strategies of International SEO for large multinational brands. He delves into how adapting SEO tactics to different cultural and linguistic landscapes can significantly enhance online visibility across global markets. Mark also highlights the importance of understanding local search engine behaviors and preferences to effectively tailor content and keywords. Today, he shares insights on leveraging these nuances to strengthen a brand's international presence.
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Part 2Google world following in the footsteps of China/Baidu evolution
Mark Downing, SEO Innovation Manager at Dell Technologies, discussed the evolving landscape of search engines, particularly focusing on Google and Baidu. He noted that while Google is more advanced, Baidu's trends, such as favoring transactional sites and user-generated content (UGC), are now mirrored in Google. Downing highlighted the challenges smaller companies face in ranking due to the dominance of large platforms like Amazon and Baidu-owned sites. He also mentioned the rise of AI-generated content and its impact on search quality. The conversation underscored the importance of adapting to changing user behaviors and the potential for verticalized search platforms to challenge Google's dominance.
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