About the speaker
Jordan Koene
Searchmetrics
- Part 1 Is Bing Underestimated? — Jordan Koene
Show Notes
-
·1:30 : What's the key to SEO? ·2:09 : Bing is the second largest search engine in the United States, but not a very close 2nd place. ·3:33 : From a technical component as well as an experience component, Bing just lacks many of the co ection points that helped Google have such a stronghold on the market. ·3:46 : Should marketers be focused on Bing? ·5:05 : How to evaluate whether that's worth focusing on or not? ·6:01 : Bing is predicated on where you currently stand in your business model and the resources you have at your disposal to to execute. ·6:11 : The thing to think about is, if there are 2 trillion searches in the US market per year, worldwide, and Bing owns 6% of the market, do the math. ·7:21 : How do you figure out porting over what you're doing on Google, as opposed to creating separate strategies for Bing?
Episode Summary
-
·“Google loads 92% of the search market, and Bing owns 2% in worldwide stat. U.S stat, Google owns 88% of the market, Bing owns 6.15% “ - Benjamin. ·“If it's working in Google, usually the common knowledge here is that it'll work in Bing.” - Jordan ·“It might be more of like a content specific strategy and or content splitting between search engines.” - Jordan
- Part 1 Is Bing Underestimated? — Jordan Koene
About the speaker
Jordan Koene
Searchmetrics
Up Next:
-
Part 1Is Bing Underestimated? — Jordan Koene
