Is Domain Splitting Worth the Headache? — Jordan Koene

Show Notes

• ·1:39 : Domain splitting is the art of taking a large site and basically segmenting out pieces of content, segmenting out sections of the site to very specific TLD, top level domains. Its an explicit strategy utilized by giant websites to redeploy and re manage the content assets they have. It is not something that is exclusively about a migration. ·2:54 : Mapping your content. ·3:55 : Is domain splitting just the same thing as content migration? ·5:27 : How do you think of domain splitting when it relates to launching new languages and new territories? ·11:45 : There's usually multiple reasons behind a domain split decision. ·11:50 : Is there a way to test whether domain splitting is a good idea?