Is Pinterest SEO a thing? — Lindsay Shearer // BrandRanx Media
- Part 1 Is Pinterest SEO a thing? — Lindsay Shearer // BrandRanx Media
- Part 2Matching Pinterest & SEO strategy — Lindsay Shearer // BrandRanx Media
Show Notes
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02:03Pinterests search algorithm and ad platformPinterest is the 10th largest search engine in the world. Its ad platform uses Pinterests search algorithm and you can bid on keywords like Googles search engine and interests like social media.
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03:41Optimizing for organic growth on PinterestEssentially, Pinterest is a presearch engine that accommodates research on potential purchases before going to Amazon or purchasing directly from Pinterest. You can save your images and come back later to complete the purchase.
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05:49Trending keywords and keyword research on PinterestPinterest has analytics that can be reviewed to see where you can increase in rank. The Pinterest Trends tool shows all the keywords that are trending and theres a keyword research tool within the ads manager.
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07:18Ranking on PinterestYour images, the board on your profile, the board name, headlines, and descriptions should all contain your keyword. And, unlike the 90 months for Google, results can be seen within two weeks.
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08:57Search competition on PinterestMost people dont know how to use Pinterest as a search engine so there isnt as much competition as Google. In response, a strategy was created for ranking on multiple channels with one strategy by Lindsay.
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11:16Brands Pinterest is ideal forPinterest is ideal for eCommerce brands, coaches, B2B products and services, and affiliate marketing. Local businesses may have a harder time ranking for terms as people arent generally searching for local products and services.
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13:26Creating images for nonLifestyle images work best on Pinterest, so pictures should include a person and whatever is being sold. For info products, its recommended that pictures are taken with the model holding a book, or holding the physical download up in front of the screen.
Quotes
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"Most people don't realize Pinterest is actually a search engine. It's the 10th largest search engine in the world." -Lindsay Shearer, CEO, Pins 4 Profit
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"Since they started their ad platform about five years ago, we've seen an explosion of crazy ad conversions and things like that on Pinterest, which also uses their search algorithm." -Lindsay Shearer, CEO, Pins 4 Profit
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"Before you go to Amazon or Google to buy something, you're going to go to Pinterest to get inspiration and get ideas, and then you can save your images." -Lindsay Shearer, CEO, Pins 4 Profit
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“Pinterest has both that search element and the social element too where you're seeing an ad like youd see in your social media platform feed, but you're finding that ad through search.” -Lindsay Shearer, CEO, Pins 4 Profit
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“The cool thing about Pinterest is it does rank faster. You don't have to wait the full 90 days to start seeing results. We usually start to see a result within two weeks.” -Lindsay Shearer, CEO, Pins 4 Profit
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“Most eCommerce brands arent doing any kind of SEO or very little unless they are more established. Then, they're getting to the point where they're hiring an SEO company.” -Lindsay Shearer, CEO, Pins 4 Profit
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“I was running large SEO agencies and we were just experimenting with some Pinterest pins and we're ranking number one in Google Images within weeks.” -Lindsay Shearer, CEO, Pins 4 Profit
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“If you know what you're doing for SEO, you can crush it on Pinterest. That's exactly what happened to me eight years ago.” -Lindsay Shearer, CEO, Pins 4 Profit
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“If you're in eCommerce, 100% you should be optimizing for an SEO strategy.” -Lindsay Shearer, CEO, Pins 4 Profit
- Part 1 Is Pinterest SEO a thing? — Lindsay Shearer // BrandRanx Media
- Part 2Matching Pinterest & SEO strategy — Lindsay Shearer // BrandRanx Media
Up Next:
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Part 1Is Pinterest SEO a thing? — Lindsay Shearer // BrandRanx Media
Lindsay Shearer, CEO of Pins 4 Profit, talks about social media and its impact on SEO. When thinking about search engines, Google or Bing probably come to mind before Pinterest. But, What most people don’t realize is that Pinterest is a search engine and eCommerce brands should have a good SEO strategy for the platform. Today, Lindsay discusses whether Pinterest SEO is actually a thing.
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Part 2Matching Pinterest & SEO strategy — Lindsay Shearer // BrandRanx Media
Lindsay Shearer, CEO of Pins 4 Profit, talks about social media and its impact on SEO. Come next year, the cookieless era will take full effect and advertisers will lose their ability to track and target consumers on different platforms the way they once used to. To build sustainable brands, eCommerce companies will need to master the search engine game on multiple search engines and they’ll need to do so using content. Today, Lindsay discusses matching Pinterest and your SEO strategy.
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