Is SEO dead in the age of AI?
Kyle Roof
PageOptimizer Pro
- Part 1 Is SEO dead in the age of AI?
- Part 2SEO in the Age of AI
Show Notes
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01:51Impact of AI on SEODiscusses how AI can speed up content generation but cannot do SEO on its own.
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02:55Stability of Google's AlgorithmArgues that AI has not significantly changed the optimization techniques needed for SEO.
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12:30Future of SEO and AIDiscusses the importance of fairness in Google's dealings with content creators to ensure continued high-quality content.
Quotes
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“Every six months of my career, SEO has died. And it has somehow managed to not only survive each of those deaths, but has flourished and continued to grow.” - Kyle Roof
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“It's very important to understand that AI can't do SEO. What it can do is if you're bad at SEO, AI is going to help you do bad SEO faster. That's where it's going to take you. And so you're not going to be able to magically push a button and instantly start ranking for things simply because you're using some sort of AI tool.” - Kyle Roof
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“The stuff that you needed to be doing in 2021 and 2022, and it is still the same in 2023 and 2024, in spite of the AI boom.” - Kyle Roof
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“Google is a middleman and they make their money being a middleman. And there's an agreement that they have with content creators that they will have some essence of fairness so that people are incentivized to create content because they need that content to exist.” - Kyle Roof
- Part 1 Is SEO dead in the age of AI?
- Part 2SEO in the Age of AI
Kyle Roof
PageOptimizer Pro
Up Next:
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Part 1Is SEO dead in the age of AI?
Kyle Roof, co-founder of Page Optimizer Pro, discusses the impact of AI on SEO. He emphasizes that SEO has survived previous "deaths" and AI won't change that. Despite AI's role in content generation, optimization techniques remain crucial. Roof notes that Google's algorithm hasn't significantly changed since 2015, with core factors still relevant. He criticizes Google's inconsistent treatment of large media conglomerates versus individual SEOs. Roof also highlights the importance of fairness in Google's features to maintain content quality.
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Part 2SEO in the Age of AI
Kyle Roof, the expert behind PageOptimizer Pro, discusses the integration of AI in SEO strategies. As SEO continues to evolve with technological advancements, Kyle emphasizes the importance of leveraging AI to enhance content optimization and improve search engine rankings. He provides insights into how AI tools can be effectively utilized to refine SEO practices and stay ahead in the competitive digital landscape.
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