January Winners and Losers — Tyson Stockton / Previsible

Tyson Stockton, PreVisible Co-Founder, discusses January 2022’s winners and losers in SEO. The month remained relatively calm, without any surprise algorithm updates. Spotify and TechCrunch are returning to their former SEO glory. Today, Tyson highlights SEO’s winners and losers in January.
About the speaker

Tyson Stockton

previsible.io

is a little camera shy

Tyson is Co-Founder of PreVisible

  • Part 1 January Winners and Losers — Tyson Stockton / Previsible

Show Notes

  • 02:28
    Changes in eCommerce
    Most top 10 eCommerce companies gained visibility this month. Amazon was the only one whose visibility dipped.
  • 06:42
    Companies picking up Amazons market share
    Walmart has the number two spot. Other companies with gains include Target, Macy's, Nordstrom, and Etsy.
  • 07:46
    Automotive sector gains
    While Kelley Blue Book owns the market share still, sites like Cars.com and Autotrader experienced gains in visibility.
  • 09:17
    Why used car sites are doing well currently
    Shifts in consumer behavior. Plus, aggregators are more likely to find success in terms of used car keywords. These include Car and Driver.
  • 11:01
    Music related websites
    Losers are Genius.com, Rolling Stone, and Discogs. Winners are Spotify, at an all time high, and Billboard.
  • 12:52
    Why music related search volumes have shifted in Spotifys favor
    As Google gets better at understanding intent, it realizes that people are interested in where they can listen to artists. Spotify has the data and catalog to serve these needs.
  • 14:07
    High
    CNN, Forbes, The New York Times, and CNET softened in SEO visibility. Business Insider experienced SEO visibility gains because of domain authority.
  • 15:58
    Changes within media publishing
    Niche sites like TechCrunch are starting to regain SEO visibility. More general sites like CNN have experienced loss in visibility this month.
  • 16:55
    Whats happening with social media players
    Facebook lost market share but still remains on top. Instagram and LinkedIn continue to gain market share. Pinterest and Twitter had small movements. TikTok showed the most growth.
  • 18:57
    Overall winners for the month
    Amazon remains first in eCommerce, even though they lost market share. Aggregator sites like Cars.com and Kelley Blue Book are winning in the automotive sector.

Quotes

  • "Amazon is currently sitting at around 12 million. Their peak in November was just over 14.5 million. So theres been quite a bit of softening from Amazon." -Tyson Stockton, Co-Founder, PreVisible

  • "Amazons closest competitor, from an SEO visibility standpoint, is Walmart at 3.2 million." -Tyson Stockton, Co-Founder, PreVisible

  • "The majority of the big 10 eCommerce sites have shown gains in the first month of the year.

  • Amazon's the one that shows a softening and lost visibility over the month." -Tyson Stockton, Co-Founder, PreVisible

  • "In the automotive sector, Cars.com was number one. Kelley Blue Book has more market share. But, this last month, Cars.com, Autotrader, and Carfax all showed substantial gains." -Tyson Stockton, Co-Founder, PreVisible

  • "Spotify lost a lot of market share on artists' names in the May 2020 algorithm update. However, a few of the other algorithm updates shifted back in their favor. So, I'd say they had a strong month." -Tyson Stockton, Co-Founder, PreVisible

  • "Genius.com dropped almost 20% of their SEO visibility. We saw almost 9% from rollingstone.com, and 8.5% from Discogs." -Tyson Stockton, Co-Founder, PreVisible

  • "Billboard.com had a 15% increase last week. They are below Spotify from a market share perspective. But those were the 2 websites that showed gains where everyone else showed losses." -Tyson Stockton, Co-Founder, PreVisible

  • "As Google finetunes identifying intent and matching it, Spotify has the assets, catalog, and data to create volumes of high-quality pages, because of all the information they have on them." -Tyson Stockton, Co-Founder, PreVisible

  • "The New York Times had a strong last 9 months. But, we saw NYT, CNN, Forbes, and CNET, have single figure losses for the last 3 weeks." -Tyson Stockton, Co-Founder, PreVisible

  • "Business Insider had an almost 23% increase over this last week." -Tyson Stockton, Co-Founder, PreVisible

  • "In the last week, TechCrunch saw an 18.2% increase in SEO visibility." -Tyson Stockton, Co-Founder, PreVisible

  • "Within media publishing, we typically see a mixed bag of who's going up and down. But, it was interesting seeing big players like CNN and the New York Times soften this month." -Tyson Stockton, Co-Founder, PreVisible

  • "Facebook went from 18.5 million in their visibility to 17.3 million. Still far above everyone else, but they had a significant drop the last few weeks." -Tyson Stockton, Co-Founder, PreVisible

  • "If you look at 12 months of Facebook, Instagram, and LinkedIn trajectories, they were all going in a positive direction. Twitter and Pinterest were relatively flat, over the same period." -Tyson Stockton, Co-Founder, PreVisible

  • "TikTok had 300,000 in SEO visibility. It's definitely been gaining the most market share." -Tyson Stockton, Co-Founder, PreVisible

  • Part 1 January Winners and Losers — Tyson Stockton / Previsible
About the speaker

Tyson Stockton

previsible.io

is a little camera shy

Tyson is Co-Founder of PreVisible

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    Part 1January Winners and Losers — Tyson Stockton / Previsible

    Tyson Stockton, PreVisible Co-Founder, discusses January 2022’s winners and losers in SEO. The month remained relatively calm, without any surprise algorithm updates. Spotify and TechCrunch are returning to their former SEO glory. Today, Tyson highlights SEO’s winners and losers in January.