June Winners & Losers — Tyson Stockton // previsible.io

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in June. Google released a core algorithm update at the end of May which led to a lot of volatility in websites. In the case of video websites, we saw significant movement, as Google’s understanding of video content increased. Today, Tyson explores this month’s SEO winners and losers.
About the speaker

Tyson Stockton

previsible.io

- previsible.io

Tyson is Co-Founder and Educational Partner at PreVisible.io

  • Part 1 June Winners & Losers — Tyson Stockton // previsible.io

Show Notes

  • 02:52
    May core algorithm update
    The core update was launched at the end of May and was rolled out over a two-week period. Social media companies were most affected by this update.
  • 03:59
    Trends and changes in social media
    After the core update, TikTok experienced an SEO visibility percentage increase of 286%. Instagram and LinkedIn also made gains at 13% and 5% respectively.
  • 04:54
    TikToks incredible SEO growth
    Their growth can be attributed to several factors including their increasing user base. The May core algorithm provided a lift to video assets, as Google got a better understanding of video content.
  • 06:22
    SEO tactics on large social media sites
    Ultimately, its about balancing their crawl budget and blocking bots accordingly. So rather than just focusing on on-page SEO elements, its more about outgoing and incoming links.
  • 07:26
    Other social media platforms affected by the May core algorithm update
    Facebook still remains on top in terms of SEO performance. However, the core algorithm update caused them to decrease by 4%, and Twitter decreased by 22.5% last week.
  • 08:52
    Volatility in pure play streaming sites
    Youtube remained unchanged from an SEO visibility standpoint. While Netflix and DailyMotion lost SEO visibility, Twitch TV and Disney Plus experienced gains.
  • 11:09
    eCommerce sites impacted by the May core algorithm update
    Most of the big 10 eCommerce sites experienced gains when the update was launched initially. But, theyve all experienced losses in the last seven days.
  • 13:29
    SEO movers and shakers in eCommerce
    Amazon, Walmart, eBay, and Etsy gained SEO visibility in the second week of the algorithm update. However, Target, Best Buy, Home Depot, and other niche stores saw losses.
  • 14:17
    SEO winner for June 2022
    TikTok is the obvious winner this month with a 286% increase in SEO visibility.
  • 15:05
    SEO loser for June 2022
    Twitters SEO visibility dropped by 22%, making them the lost for the month of June. my loser for this month.

Quotes

  • "TikTok was the number one winner by far in SEO. The percent change that they had is 286%. But, we also saw increases with Instagram at 13%, and LinkedIn at 5%." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Facebook is still the clear number one from an SEO performance perspective. But, they decreased by 4% and they were down 4%." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Twitter had the biggest change last week. From the algorithm update, they had a little bit of growth, then all of a sudden, a 22.5% decrease from this last week." -Tyson Stockton, Co-Founder, PreVisible.io

  • "We saw Netflix have an 8% loss and Daily Motion went down 32%. On the plus side, Disney jumped to 67%, and Twitch TV jumped by 17%." -Tyson Stockton, Co-Founder, PreVisible.io

  • "A lot of times, if you were hit by an algorithm update in the past, it may take until that next core update to actually see the reversing it." -Tyson Stockton, Co-Founder, PreVisible.io

  • "In the last seven days, we saw almost everybody out of the big 10 in eCommerce, take a negative hit to their overall visibility. But, there was some positive change from the algorithm update." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Amazon had a 13% increase after the algorithm update. However, just this last week we saw a negative 5%." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Out of the big 10, the winners were Amazon, Walmart, eBay, and Etsy. All four of these had significant gains in that second week of the algorithm update." -Tyson Stockton, Co-Founder, PreVisible.io

  • Part 1 June Winners & Losers — Tyson Stockton // previsible.io
About the speaker

Tyson Stockton

previsible.io

- previsible.io

Tyson is Co-Founder and Educational Partner at PreVisible.io

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    Part 1June Winners & Losers — Tyson Stockton // previsible.io

    Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in June. Google released a core algorithm update at the end of May which led to a lot of volatility in websites. In the case of video websites, we saw significant movement, as Google’s understanding of video content increased. Today, Tyson explores this month’s SEO winners and losers.