Knowledge Graph SEO — Beatrice Gamba // WordLift — Beatrice Gamba // WordLift — Beatrice Gamba // WordLift
- Part 1 Knowledge Graph SEO — Beatrice Gamba // WordLift — Beatrice Gamba // WordLift — Beatrice Gamba // WordLift
- Part 2Content optimization with Knowledge Graphs — Beatrice Gamba // WordLift — Beatrice Gamba // WordLift
Show Notes
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01:48What the Knowledge Graph isThe Knowledge Graph represents a network of real-world entities and illustrates the relationships between these entities. Essentially, it allows content to be eligible for search engines, and voice assistance and creates well-contextualized and interrelated web pages.
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04:20The process of creating a Knowledge GraphCreate the person entity by adding schema.org markup to your website. Then, create the entity for your organization and continue feeding information to your knowledge panel to eventually have the right knowledge panel shown for yourself.
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07:06The importance of creating a Knowledge Graph for your website or blogLetting Google create the Knowledge Graph on your behalf can lead to them pulling inaccurate data from websites. Moreover, by creating your own Knowledge Graph, you are able to curate your personal branding and control the data being submitted to Google.
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09:19Using Knowledge Graph curation as an SEO strategyThe Knowledge Graph is constantly improving from the interlinking of new entities that you create. Plus, the analysis can be used by the content teams as a guide on topics to be covered and enriched.
Quotes
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"The Knowledge Graph is the dynamic infrastructure behind content that allows it to be eligible for search engines, voice assistance, and create well contextualized interrelated web pages." -Beatrice Gamba, Senior SEO Strategist, WordLift
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"The Knowledge Graph is totally about disambiguating two terms." -Beatrice Gamba, Senior SEO Strategist, WordLift
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"In time, feeding information towards your knowledge panel will eventually result in the right knowledge panel being shown for yourself." -Beatrice Gamba, Senior SEO Strategist, WordLift
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"If you create a Knowledge Graph for your website or for your blog, then you are creating a vocabulary for your website and you are also curating your personal branding." -Beatrice Gamba, Senior SEO Strategist, WordLift
- Part 1 Knowledge Graph SEO — Beatrice Gamba // WordLift — Beatrice Gamba // WordLift — Beatrice Gamba // WordLift
- Part 2Content optimization with Knowledge Graphs — Beatrice Gamba // WordLift — Beatrice Gamba // WordLift
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Part 1Knowledge Graph SEO — Beatrice Gamba // WordLift — Beatrice Gamba // WordLift — Beatrice Gamba // WordLift
Beatrice Gamba, Senior SEO Strategist at WordLift, discusses the Knowledge Graph. The Knowledge Graph is a powerful tool for search engine optimization and can help you improve the relevance of your content by adding more meaning to it. In fact, it’s so powerful that simply submitting a Knowledge Graph can be considered an SEO strategy. Today, Beatrice talks about Knowledge Graph SEO.
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Part 2Content optimization with Knowledge Graphs — Beatrice Gamba // WordLift — Beatrice Gamba // WordLift
Beatrice Gamba, Senior SEO Strategist at WordLift, discusses the knowledge graph. The knowledge graph is Google’s semantic database of the world, cataloging millions of entities, their relationships, and general facts about them. This means that it’s a perfect match for content optimization, the process of writing content that conveys your business goals while fulfilling user intent. Today, Beatrice talks about content optimization with knowledge graphs.
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