Leadership Tips from an SEO CEO part 1 — Eric Ritter // Digital Neighbor

Show Notes

• 02:51
  The journey from SEO to managing an agency

  It all stemmed from the understanding that in order to grow the business more, efforts had to go beyond just doing good SEO work. So, a coach was hired to help identify what the priorities are and how they needed to shift.
• 06:53
  The ambition to build a large agency

  There came a point in the business where deliverables were not being met because there was too much work for one person. Because there was enough revenue to bring on employees, that step was taken.
• 08:49
  Making the transition from being an individual contributor to leading an organization

  Firstly, it involved building processes internally to ensure consistency and the best possible SEO outcomes. Then, it came down to empowering people to grow and comfortably make decisions on their own.
• 11:16
  Tips for empowering employees

  One-on-one conversations are integral to understanding what employees like to do and dislike doing. By doing so, you can help employees create a roadmap for the direction theyd like to go within the agency.
• 15:59
  The right mix of resources and experience to foster business growth

  Its important to identify and differentiate people who will do the work versus those who will be reviewing it. Also, sometimes the best ideas come from interns and junior employees because theyre much more digitally native.
• 19:24
  Promoting from within vs hiring external talent for middle management positions

  Digital Neighbors first priority is to promote from within. When hiring externally, you dont know what youre going to get. So, Digital Neighbor only looks externally when the role can be filled internally.