The role humanization & empathy play in SEO strategy
- Part 1Leading SEO teams & programs during uncertain times
- Part 2 The role humanization & empathy play in SEO strategy
Show Notes
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05:30Evolution of SEO from tactical tricks to strategic empathy.The discussion highlights the shift in SEO from manipulative tactics to focusing on user intent and providing value.
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08:45Impact of Google's emphasis on intent in SEO practices.It was noted how Google's focus on user intent has allowed for more genuine and user-focused SEO strategies.
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12:20Challenges of integrating AI and automation with empathetic SEO.The conversation explores the difficulties in balancing the technical aspects of SEO with the need to maintain a human touch in content creation.
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15:40Importance of content authenticity and user trust in SEO.The importance of creating authentic content that resonates with users and builds trust was emphasized, impacting SEO positively.
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18:55Examples of successful empathetic SEO strategies.Specific examples were provided on how integrating empathy into SEO has led to successful campaigns and enhanced user engagement.
Quotes
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"I firmly believe in educating whoever it is a little bit more about SEO and understanding where we are now and where we started and where it used to be." - Divya Hillier
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"Now we're in a place where consumers expect a lot before they even click your website, link to your website, let alone log in or anything. They want to be seen and be heard. They want to trust you. They want to answer a specific answer to their specific question." - Divya Hillier
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"The only helpful thing in AI overviews is being able to skim the long tail questions that they are implying might be something that somebody actually would need in the deep dive." - Divya Hillier
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"75 million people found what they needed when they came to our website." - Divya Hillier
- Part 1Leading SEO teams & programs during uncertain times
- Part 2 The role humanization & empathy play in SEO strategy
Up Next:
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Part 1Leading SEO teams & programs during uncertain times
Divya Hillier, the SEO Lead at Coursera, discusses leading SEO teams and programs during uncertain times. She explores the challenges and strategies involved in maintaining team efficiency and morale when external conditions are unpredictable. Divya shares insights on adapting SEO practices to stay ahead in a rapidly changing digital landscape.
Play Podcast -
Part 2The role humanization & empathy play in SEO strategy
Director of SEO and Strategic Content at Coursera, Divya Hillier, discusses the critical role of humanization and empathy in SEO strategy. She emphasizes how understanding and integrating these elements can significantly enhance engagement and effectiveness in digital marketing. By focusing on the human aspects behind search behaviors, Divya provides insights on creating more meaningful and impactful SEO campaigns.
