SEO for start-ups
- Part 1Leveraging AI to scale content marketing & SEO
- Part 2 SEO for start-ups
Show Notes
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01:23The right time for startups to invest in SEOThe ideal time for startups to prioritize SEO depends on their business model. D2C companies should integrate SEO early on, while B2B companies with long sales cycles can focus on sales enablement and founder-led sales initially, later integrating SEO for branding purposes.
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05:21Startups competing against larger players in searchCompeting against established players in search requires a focus on execution and a competitive mindset. By viewing the challenge as a fun sport and strategically chipping away at competitors dominance, startups can gradually gain momentum and succeed in search.
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09:16Dealing with resource constraints in startup SEOIf its important to your business, prioritize SEO, complementing it with other channels that offer the most impact in the shortest period. Its crucial to start small, prioritize ruthlessly, test, measure success, and gradually bring on resources as your efforts yield successful results.
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15:09Navigating between in house and external agencies in startup marketingRather than hiring multiple agencies or freelancers at once, startups should adopt a phased approach to building in-house expertise. Start with external expertise, then gradually build up your in-house capabilities, tailoring a system for your business unique needs.
Quotes
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"As a startup, you're not typically competing against people who are thinking about competing. So you already have that inherent advantage. The thing that you can control is execution." - Drew Moffitt
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"With SEO, dominating your competitors is not going to happen instantly. Think about putting tiny little chinks in their armor, and watching those grow and getting excitement out of that." - Drew Moffitt
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"When you're in a leadership role in a startup, there are always more problems to solve than there are resources. You just need to get diligent at prioritizing and apply some logic to your prioritization." - Drew Moffitt
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"The mistake companies can make is to hire a lot of agencies, freelancers, or part-time people at once. But with limited resources, you need to prioritize the channels and things you're going to do." - Drew Moffitt
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"Learn from wise men's mistakes, and then build a system that works uniquely for you. Early on, you don't know what you don't know. So get good at accepting that reality and looking for outside help often." - Drew Moffitt
- Part 1Leveraging AI to scale content marketing & SEO
- Part 2 SEO for start-ups
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Part 1Leveraging AI to scale content marketing & SEO
Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. Consistently producing quality content is crucial for establishing authority, but achieving sufficient volume to move the needle can be a challenge for businesses. Fortunately, by leveraging AI and human editing, businesses can scale content creation while maintaining rank-worthy content. Today, Drew discusses leveraging AI to scale content marketing and SEO.
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Part 2SEO for start-ups
Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. It’s no secret that investing in SEO is a cost-effective digital marketing strategy for startups. But, is it the best channel for every new business to invest in, and how can you leverage it with limited resources? Today, Drew discusses SEO for startups.
