Leveraging ChatGPT for worldbuilding? — Ryan Bertollini // Hazelden Betty Ford Foundation

Show Notes

• 01:44
  Leveraging ChatGPT for world building

  By incorporating ChatGPT into Web 3.0 experiences, brands can create immersive and self-contained experiences within their own digital environments. In this environment, expert answers originate from the brand, eliminating the need for users to leave the platform for information.
• 04:06
  Personalization vs. world building

  Whereas personalization is concerned with URL behavior, world-building takes personalization to the next dimension, adapting in real-time. It takes into account in-app behavior, questions, purchases, and historical data, creating a multi-dimensional level of customization.
• 06:03
  The evolving landscape of organic search

  There's potential for more than just a simple list of URLs in the future with Google integrating more content into SERPs. Businesses will still need to leverage organic search, but the landscape may evolve, potentially reducing the need for users to click into websites.
• 08:17
  Preparing for the impact of AI on SERPs

  Organizations should stay updated on emerging technologies, monitor trends in bigger tech, and seek opportunities to adapt and leverage new features. Being proactive and identifying unexplored avenues can give organizations an advantage in the evolving search landscape.
• 10:03
  The influence of AI and world building on small businesses

  Many of these businesses, especially those with outdated websites, are not prepared for such advancements. However, brands of the future will have to focus on selling experiences to remain competitive, and leveraging this technology to keep people within their environments.
• 11:34
  Large and established brands leveraging world building to drive brand loyalty

  These brands will leverage world-building technology to keep consumers within their own environments and prevent them from bouncing to other sites. This approach will drive more direct sales and build customer relationships by replicating an in-store experience digitally.
• 13:38
  The impact of world building and AI on SEO roles

  SEO professionals must evolve into web consultants, incorporating CRO, SEM, and trend analysis into their skill set. Beyond keywords, it will come down to business owners being able to trust your decision-making and guidance around these emerging technologies.