Leveraging Image Optimization in your holistic SEO strategy
- Part 1 Leveraging Image Optimization in your holistic SEO strategy
- Part 2Embedding SEO into your product & engineering teams
Show Notes
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05:00Integrating SEO best practices into the content creation processDiscussing the importance of incorporating SEO strategies during the content creation process to ensure the production of search engine-friendly content.
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10:00Key SEO factors for content teams to considerExploring the essential SEO factors that content teams should keep in mind when developing their content strategies.
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15:00Optimizing website structure for improved visibility and user experienceDiscussing how content teams can enhance their website structure to boost search engine visibility and improve user experience.
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20:00Creating content that targets high volume keywordsA discussion on the strategies for creating content that targets high-volume keywords to increase website traffic and visibility.
Quotes
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“Alamy has a collection of almost 400 million images and videos now, and that spans five websites in different languages.” - Roxana Stingu
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“Users should be able to see the image and then immediately find the text that kind of explains why the image is there.” - Roxana Stingu
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“The more you match your images with the aspect ratio of the place you want your images to show up, the easier it's going to be for search engines to pick them up and place them there.” - Roxana Stingu
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“The tools we measure SEO by in general are not the same ones we should use for images.” - Roxana Stingu
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“In a grid of five by five, you want to rank third to actually be first.” - Roxana Stingu
- Part 1 Leveraging Image Optimization in your holistic SEO strategy
- Part 2Embedding SEO into your product & engineering teams
Up Next:
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Part 1Leveraging Image Optimization in your holistic SEO strategy
Head of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspective on: strategies outside the pragmatic strategy to help grow and scale SEO, whether images are a hindrance or benefit to SEO efforts, what criteria marketers should use in thinking of images from an user perspective, and how to navigate measurement and performance.
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Part 2Embedding SEO into your product & engineering teams
Head of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspective on: what kind of information should a product person or engineering person know about SEO in order for them to be an effective partner in this effort to scale SEO traffic, how to create momentum around SEO work, and strategies to educate partners about SEO.
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