Embedding SEO into your product & engineering teams
- Part 1Leveraging Image Optimization in your holistic SEO strategy
- Part 2 Embedding SEO into your product & engineering teams
Show Notes
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05:00Integrating SEO best practices into the content creation processDiscussing the importance of incorporating SEO strategies during the content creation process to ensure the production of search engine-friendly content.
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10:00Key SEO factors for content teams to considerExploring the essential SEO factors that content teams should keep in mind when developing their content strategies.
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15:00Optimizing website structure for improved visibility and user experienceDiscussing how content teams can enhance their website structure to boost search engine visibility and improve user experience.
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20:00Creating content that targets high volume keywordsA discussion on the strategies for creating content that targets high-volume keywords to maximize online visibility and engagement.
Quotes
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“The moment we can start translating SEO into business objectives and put those in front of product, that's the moment where SEO tasks get allocated and resources will appear, tasks will get done.” - Roxana Stingu
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“We need to take the learnings and not just from an SEO point of view, but also from a development point of view.” - Roxana Stingu
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“Part of education is to be in the room so you can catch the moment when you can educate on something.” - Roxana Stingu
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“We have a QA and SEO automation set in place to test things before they go live.” - Roxana Stingu
- Part 1Leveraging Image Optimization in your holistic SEO strategy
- Part 2 Embedding SEO into your product & engineering teams
Up Next:
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Part 1Leveraging Image Optimization in your holistic SEO strategy
Head of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspective on: strategies outside the pragmatic strategy to help grow and scale SEO, whether images are a hindrance or benefit to SEO efforts, what criteria marketers should use in thinking of images from an user perspective, and how to navigate measurement and performance.
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Part 2Embedding SEO into your product & engineering teams
Head of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspective on: what kind of information should a product person or engineering person know about SEO in order for them to be an effective partner in this effort to scale SEO traffic, how to create momentum around SEO work, and strategies to educate partners about SEO.
