Leveraging SEO to inform your content calendar — Sarah Panus // Kindred Speak
Sarah Panus
Kindred Speak
- Part 1 Leveraging SEO to inform your content calendar — Sarah Panus // Kindred Speak
- Part 2Using SEO to data & empathy to storytelling — Sarah Panus // Kindred Speak
Show Notes
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02:16The benefits of having a content calendarA content calendar provides focus and helps break down silos, allowing teams to be more proactive than reactive, and ultimately leading to better results. It is crucial that content calendars are shared and supported by multiple people to maximize value and achieve success.
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04:52Leveraging SEO to inform your content calendarGreat storytelling content plans need to be fed with focus, empathy, and data. So, you want to focus on your three storytelling pillars, understand what your audience is thinking, and look at multiple data sources like SEO insights.
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12:05Creating content that aligns with business goals and objectivesThe focus should not be on immediate performance metrics of content but on how the content drives business goals and objectives. Content should serve multiple teams in different ways and should be reformatted accordingly to be distributed across all your channels.
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16:26Factors to consider when creating and scaling storytelling contentThe frequency and amount of storytelling content an organization can produce depends on its internal structure, budget, and audience engagement. Focus on creating a smaller volume of high-quality content that is SEO optimized and formatted to perform well across different channels.
Quotes
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"When you create a content calendar, don't have it live in a silo, don't have it just be in one team and one Excel file that only a few people ever see." -Sarah Panus, CEO, Kindred Speak
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"SEO insights are like a goldmine of information. And they will only be that much stronger, and that much more valuable when they are shared and multiple people are supporting them." -Sarah Panus, CEO, Kindred Speak
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"Every great storytelling content plan needs three things. It needs to be fed with focus, empathy, and data." -Sarah Panus, CEO, Kindred Speak
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"I always recommend looking at more than one data source for content plans. Because, if you only look at one place, you're probably going to get a skewed vision." -Sarah Panus, CEO, Kindred Speak
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"All the content you make should feed back into what your team, department, or company is trying to accomplish for that year, quarter, etc." -Sarah Panus, CEO, Kindred Speak
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"When you're thinking about your content plans from your calendar, make sure that one piece of content isnt only serving one team. It has to serve multiple different groups in different ways." -Sarah Panus, CEO, Kindred Speak
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"With storytelling content, you don't want to just create a volume that isn't good. You're better off doing less volume of things that are done really well." -Sarah Panus, CEO, Kindred Speak
- Part 1 Leveraging SEO to inform your content calendar — Sarah Panus // Kindred Speak
- Part 2Using SEO to data & empathy to storytelling — Sarah Panus // Kindred Speak
Up Next:
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Part 1Leveraging SEO to inform your content calendar — Sarah Panus // Kindred Speak
Sarah Panus, Brand Storytelling Strategist, Founder, and CEO of Kindred Speak, talks about using SEO and empathy to drive your content strategy. Leveraging SEO to inform your content calendar is a valuable strategy that is often overlooked. However, by leveraging SEO data, we can tap into a goldmine of information and start producing the content our target audience wants to engage with. Today, Sarah discusses leveraging SEO to inform your content calendar.
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Part 2Using SEO to data & empathy to storytelling — Sarah Panus // Kindred Speak
Sarah Panus, Brand Storytelling Strategist, Founder, and CEO of Kindred Speak, talks about using SEO and empathy to drive your content strategy. The combination of empathy and data is the key to creating memorable and effective brand storytelling that connects with people. Ultimately, pairing data with empathy enables brands to craft content that resonates with their audience, builds long-term loyalty, and drives better results. Today, Sarah discusses SEO data and empathy for storytelling.
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