Using SEO to data & empathy to storytelling — Sarah Panus // Kindred Speak
Sarah Panus
Kindred Speak
- Part 1Leveraging SEO to inform your content calendar — Sarah Panus // Kindred Speak
- Part 2 Using SEO to data & empathy to storytelling — Sarah Panus // Kindred Speak
Show Notes
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01:36The intersection of data, empathy, and storytellingAdding empathy to data can humanize brands and create memorable experiences that drive better results and satisfy audiences' current need for connection. Doing so also makes it easier to communicate ideas to leaders and get their buy-in.
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06:23The future of storytellingSince the pandemic, theres been a growing trend of companies investing in storytelling to make a connection with their audience. Future storytelling will prioritize human connection and authenticity as brands create aim to create content to better serve their audience.
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12:02How to avoid bias as a content plannerAs a content planner, it's important to look at a variety of different sources of data to get a holistic picture of what your audience cares about. By looking at SEO insights, social channels, etc, you can create content that speaks directly to your audience's emotions.
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17:58Overview of Kindred Speak and the Marketing With Empathy podcastKindred Speak offers a mix of freelance consulting online courses to help teach you how to think like an editorial director for your brand. Marketing With Empathy is a podcast designed for content marketers to help them more confidently navigate the world of brand storytelling.
Quotes
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"The pairing of empathy plus data is that mix of the art and the science. It brings the humanness back to brands that we essentially need and that people are craving in this world." -Sarah Panus, CEO, Kindred Speak
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"Stanford research shows that stories are 22 times more memorable than data alone. So, you need a combination of the two to make it that zing moment." -Sarah Panus, CEO, Kindred Speak
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"To remove our bias as content planners, we need to look at a lot of different sources of information so that we're getting a nice, holistic picture across a lot of different places of what is going on." -Sarah Panus, CEO, Kindred Speak
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"As storytellers, you just need to remember to be human. Remember, you're speaking to other humans and creating experiences and content that will serve them better and make them want to reengage." -Sarah Panus, CEO, Kindred Speak
- Part 1Leveraging SEO to inform your content calendar — Sarah Panus // Kindred Speak
- Part 2 Using SEO to data & empathy to storytelling — Sarah Panus // Kindred Speak
Up Next:
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Part 1Leveraging SEO to inform your content calendar — Sarah Panus // Kindred Speak
Sarah Panus, Brand Storytelling Strategist, Founder, and CEO of Kindred Speak, talks about using SEO and empathy to drive your content strategy. Leveraging SEO to inform your content calendar is a valuable strategy that is often overlooked. However, by leveraging SEO data, we can tap into a goldmine of information and start producing the content our target audience wants to engage with. Today, Sarah discusses leveraging SEO to inform your content calendar.
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Part 2Using SEO to data & empathy to storytelling — Sarah Panus // Kindred Speak
Sarah Panus, Brand Storytelling Strategist, Founder, and CEO of Kindred Speak, talks about using SEO and empathy to drive your content strategy. The combination of empathy and data is the key to creating memorable and effective brand storytelling that connects with people. Ultimately, pairing data with empathy enables brands to craft content that resonates with their audience, builds long-term loyalty, and drives better results. Today, Sarah discusses SEO data and empathy for storytelling.
