Link-building strategies for the 2020s — Deepak Shukla // Pearl Lemon

Show Notes

• ·1:54 : One of the oldest, most tried and true SEO strategies, get other people to write about you, talk about you and link to your website ·2:47 : Relationship building in building links as opposed to spamming, spraying and paying ·3:27 : Link building is tied to authority, reputation. ·7:02 : Link exchanges help each others growth (i.e podcast - referencing each other) ·8:53 : Google's getting better at interpreting the content of any given page ·10:01 : Diversification, testimonials, reviews, content production/repurpose and creativity in acquiring links