Identifying the best audience for links — Cyrus Shepard // Moz

Quotes

• “What matters the most when you're link building is getting links from the right place.”

• “So I think when qualifying your link building outreach targets, you want to make sure of two things. You want to look for people who are already sharing content around your topic area and people who already talk about your topic area.”

• “I think what you're trying to accomplish with any piece of content, you have to understand the target market.”

• “One piece of advice I always give is before you create any content for link building, make sure you know who's going to link to it ahead of time.”

• “So there's two strategies right there, you know, collaborating and creating content for other people, that's kind of the guest post methodology.”

• “So I'm not always a huge fan of just submitting the link yourself, except in the areas of nice directories.”

• “I think about where there are communities centered around the content that you're creating. If there is a Reddit board where your content might be relevant and valuable, share that content.”