Mastering Youtube SEO — Brett Lane // SEO Outsourcing, Inc.
- Part 1Local SEO tactics for Google’s three pack — Brett Lane // SEO Outsourcing, Inc.
- Part 2 Mastering Youtube SEO — Brett Lane // SEO Outsourcing, Inc.
Show Notes
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02:27How to ensure Youtube is distributing your contentOptimize your EXIF data in order to put a title, description, keyword tags, and longitude and latitude components on every file uploaded. Create content that is user-friendly, answers user questions, and gets users to take an action.
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06:09The process for uploading bulk contentYouTube's bulk upload tool or secondary tools can be used to upload many files at once to Youtube. The key is not to make all the content visible to the public immediately and drip feed the content instead.
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07:37Figuring out the ideal cadence to publish contentDepending on the amount of content you have, you can deliver videos in blocks or upload individual videos. Experiment with uploads over a certain period to see how quickly Google ranks those videos based on titles, descriptions, and keywords.
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08:52Optimizations to master the Youtube algorithm as an established YoutuberWhen youve identified the content that users engage with the most, repurpose that content for a blog that links back to your YouTube channel and website. Software can also be used to get higher video embeds and create more engagement.
Quotes
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"There's one thing that a lot of people don't do. It's called optimizing their EXIF data. Whether its a video or an image, it can be optimized just like a website." -Brett Lane, CEO, SEO Outsourcing Inc.
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"I work on over 200 campaigns monthly with my team. Every month, we see 95% of the same things that worked when I started almost 20 years ago, working now." -Brett Lane, CEO, SEO Outsourcing Inc.
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"I've seen some people take content that they wrote in the form of a blog, they'll transcribe it or they'll turn it into a video. Then, they have the content with the video that's embedded into it." -Brett Lane, CEO, SEO Outsourcing Inc.
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"Whether it's software or human beings liking videos, watching them, there are some crazy things you can do with technology. But, if you use technology correctly, you shouldn't get burned by it." -Brett Lane, CEO, SEO Outsourcing Inc.
- Part 1Local SEO tactics for Google’s three pack — Brett Lane // SEO Outsourcing, Inc.
- Part 2 Mastering Youtube SEO — Brett Lane // SEO Outsourcing, Inc.
Up Next:
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Part 1Local SEO tactics for Google’s three pack — Brett Lane // SEO Outsourcing, Inc.
Brett Lane, CEO of SEO Outsourcing Inc., talks about mastering search algorithms. When it comes to mastering local SEO, it’s critical to demonstrate to Google that people who are close to your business are interested and interacting with your business. Ultimately, Google wants to show search results that will facilitate the best user experience, and to rank favorably in those results, there are specific actions that SEOs can engage in. Today, Brett discusses local SEO tactics for Google's 3-Pack.
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Part 2Mastering Youtube SEO — Brett Lane // SEO Outsourcing, Inc.
Brett Lane, CEO of SEO Outsourcing Inc., talks about mastering search algorithms. Similar to any other algorithm, Youtube looks at certain factors to determine how to rank and distribute your content. However, it’s not enough to simply upload the content onto Youtube, the content should also be published externally and receive engagement on other platforms to indicate to Google that it is worth being ranked. Today, Brett discusses YouTube SEO.
