Getting everyone involved in SEO — Kavi Kardos // Uproer
- Part 1Making a name for yourself in SEO — Kavi Kardos // Uproer
- Part 2What in-house SEOs want in agency partners — Kavi Kardos // Uproer
- Part 3 Getting everyone involved in SEO — Kavi Kardos // Uproer
Show Notes
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02:06Getting the entire organization involved in SEOEveryone in the organization, not just the SEO department, is involved in SEO due to their reliance on the website for various purposes. As a result, they all have input that is valuable to the person executing the SEO strategy.
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04:07SEO education within organizationsEducation is key to getting the entire organization involved in SEO efforts, as most team members may have an outdated understanding of SEO. Presentations from the SEO department and SEO availability to answer questions can help ingrain SEO in the organization's DNA.
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07:00Tactics for improving SEO awareness and understanding in an organizationIt's essential to have ongoing conversations with various teams and translate SEO concepts into language that appeals to each team's focus. Joining other team meetings and offering insights on how SEO can get involved also helps these other teams better understand SEO.
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11:24Dispelling the notion of SEO being a black boxSEO has evolved into focusing on providing valuable content and answering user questions. Helping organizations understand this shift and emphasizing the core principle of giving users what they want can dispel misconceptions about SEO and foster better alignment within the organization.
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15:36Identifying and leveraging SEO evangelists within teamsIdentifying individuals within your organization who are SEO enthusiasts and sharing your knowledge with them can be extremely valuable. These SEO evangelists can help disseminate SEO knowledge and enthusiasm to their teams more effectively.
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17:21Educating your organization on SEO through SEO related eventsSharing your SEO-related achievements, such as blogs, speaking gigs at conferences, or being featured in podcasts, with your team can help foster support and enthusiasm for SEO. This is another opportunity to build credibility and excitement for SEO within your organization.
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18:01Fostering SEO involvement across the organization through empathyThe key to successful SEO involvement across an organization is empathy. Understanding your coworkers' concerns and framing SEO discussions in a way that aligns with their goals and needs is essential for effective communication and collaboration.
Quotes
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"Everyone at the organization is somehow involved in your website, which means everyone at your organization is involved in SEO." - Kavi Kardos
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"Knowing how to translate the concepts in SEO into the language of the developer, or the product team, or the customer service team is really important." - Kavi Kardos
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"Keep your eyes open for your SEO evangelists within teams. Getting those people on your side is so important because they will then take that enthusiasm and that knowledge back to their team." - Kavi Kardos
- Part 1Making a name for yourself in SEO — Kavi Kardos // Uproer
- Part 2What in-house SEOs want in agency partners — Kavi Kardos // Uproer
- Part 3 Getting everyone involved in SEO — Kavi Kardos // Uproer
Up Next:
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Part 1Making a name for yourself in SEO — Kavi Kardos // Uproer
Kavi Kardos, Director of SEO at Uproer, explores strategies for success in the SEO industry. In the SEO industry, becoming known as an expert can lead to increased business opportunities. However, for those not interested in public speaking or seeking celebrity status, there are alternative strategies to establish your reputation as an SEO expert. Today, Kavi discusses making a name for yourself in the SEO industry.
Play Podcast -
Part 2What in-house SEOs want in agency partners — Kavi Kardos // Uproer
Kavi Kardos, Director of SEO at Uproer, explores strategies for success in the SEO industry. One of the biggest challenges in SEO agency work is the prevalence of standard, one-size-fits-all packages offered to clients, regardless of their unique circumstances. In contrast, the most successful partnerships are built upon agencies delivering customized solutions aligned with the business’ goals and website. Today, Kavi discusses what in-house SEOs look for in agency partners.
Play Podcast -
Part 3Getting everyone involved in SEO — Kavi Kardos // Uproer
Kavi Kardos, Director of SEO at Uproer, explores strategies for success in the SEO industry. Every person in your organization, whether they interact with customers or create content, plays a role in your website, and thus, in SEO. They all have valuable contributions to offer to the organization's SEO strategy, as a result, SEO needs to be baked into the organization’s DNA. Today, Kavi discusses getting everyone involved in SEO.
