Making SEO content stand out w/storytelling
CEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasizing the importance of human-centric content over algorithm-driven strategies. Today, she explores the role of storytellin in making SEO content stand out.
- Part 1 Making SEO content stand out w/storytelling
- Part 2Achieving your SEO growth goals
Show Notes
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05:30The evolution of content creation towards humanDiscussed the shift from algorithm-focused to human-focused content strategies, emphasizing the importance of understanding audience needs on a personal level.
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08:45Impact of generative AI on SEO and content marketing.Explored how AI technologies have accelerated the production of content, often prioritizing quantity over quality, and the implications for SEO.
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12:10Strategies for making SEO content stand out with storytelling.Delved into the importance of storytelling in SEO content to differentiate from generic, AI-generated content and create more engaging, unique narratives.
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15:40The role of deep audience understanding in content effectiveness.Highlighted the necessity of having detailed insights into the audience's problems and their journey to solutions for creating resonant and effective content.
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18:55Challenges of maintaining originality in SEO content amidst widespread automation.Discussed the difficulties faced by content creators in keeping content original and engaging in an era dominated by automated, cookie-cutter content strategies.
Quotes
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"Horizon Peak has been around for over 10 years now, oh my gosh, it's 11 years." - Jessica Mehring
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"I have been a copywriter and content strategist in the technology industry for my whole career, over 20 years." - Jessica Mehring
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"We have always had a humans-before-algorithm approach to content." - Jessica Mehring
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"It got exacerbated because it got a lot easier to just produce that quantity without the strategic thinking." - Jessica Mehring
- Part 1 Making SEO content stand out w/storytelling
- Part 2Achieving your SEO growth goals
Up Next:
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Part 1Making SEO content stand out w/storytelling
CEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasizing the importance of human-centric content over algorithm-driven strategies. Today, she explores the role of storytellin in making SEO content stand out.
-
Part 2Achieving your SEO growth goals
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