Creating solid SEO content ideas
- Part 1Making the most of programmatic SEO
- Part 2 Creating solid SEO content ideas
Show Notes
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05:10Effective keyword research and analysis for SEO content.Exploring methods to identify and prioritize keywords that align with user intent and business goals.
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08:45Aligning content strategy with programmatic SEO principles.Discussing how to integrate SEO automation and data-driven insights into content planning to boost organic growth.
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12:30Addressing user queries and enhancing search visibility.Techniques for creating content that directly responds to user searches and improves engagement and visibility.
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17:20Best practices for content optimization in SEO.Outlining strategies to ensure content is not only relevant and valuable but also optimized for search engines to rank well.
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21:05Adapting SEO content strategies to changing algorithms.Discussing the importance of staying updated with SEO trends and algorithm changes to maintain and improve content effectiveness.
Quotes
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“Google is the cornerstone of where we are today in SEO.” - Shaun Hinklein
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“Content to me is any URL that has the ability to be seen and shown within Google that you can spend time on.” - Shaun Hinklein
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“Everybody has the ability to push out and schedule 10 to 15 posts a day in the space that we are in. So it's not about that volume alone. It's about the quality and the why.” - Shaun Hinklein
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“Quality is going to win.” - Shaun Hinklein
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“As long as you focus on the quality of the user experience and matching intents, you will win versus 10 different variations of that same article where you're cannibalizing yourself.” - Shaun Hinklein
- Part 1Making the most of programmatic SEO
- Part 2 Creating solid SEO content ideas
Up Next:
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Part 1Making the most of programmatic SEO
Head of SEO at Ramp, Shaun Hinklein, discusses making the most of programmatic SEO. In this episode, Shaun shares his perspectives on: foundational elements that lead to SEO initiatives, guardrails for SEOs, and how to ensure that pages are linked within the site.
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Part 2Creating solid SEO content ideas
Head of SEO at Ramp, Shaun Hinklein, discusses strategies for creating solid SEO content ideas.Content has been a focal point on how search has been evolving. In this episode, Shaun shares his perspectives on content ideas in the SEO space, recommendations on how to identify quality content.
