Creating solid SEO content ideas
Head of SEO at Ramp, Shaun Hinklein, discusses strategies for creating solid SEO content ideas.Content has been a focal point on how search has been evolving. In this episode, Shaun shares his perspectives on content ideas in the SEO space, recommendations on how to identify quality content.
- Part 1Making the most of programmatic SEO
- Part 2 Creating solid SEO content ideas
Show Notes
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·05:10 - Effective keyword research and analysis for SEO content. Exploring methods to identify and prioritize keywords that align with user intent and business goals. ·08:45 - Aligning content strategy with programmatic SEO principles. Discussing how to integrate SEO automation and data-driven insights into content pla ing to boost organic growth. ·12:30 - Addressing user queries and enhancing search visibility. Techniques for creating content that directly responds to user searches and improves engagement and visibility. ·17:20 - Best practices for content optimization in SEO. Outlining strategies to ensure content is not only relevant and valuable but also optimized for search engines to rank well. ·21:05 - Adapting SEO content strategies to changing algorithms. Discussing the importance of staying updated with SEO trends and algorithm changes to maintain and improve content effectiveness.
Episode Summary
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·“Google is the cornerstone of where we are today in SEO.” - Shaun Hinklein ·“Content to me is any URL that has the ability to be seen and shown within Google that you can spend time on.” - Shaun Hinklein ·“Everybody has the ability to push out and schedule 10 to 15 posts a day in the space that we are in. So it's not about that volume alone. It's about the quality and the why.” - Shaun Hinklein ·“Quality is going to win.” - Shaun Hinklein ·“As long as you focus on the quality of the user experience and matching intents, you will win versus 10 different variations of that same article where you're ca ibalizing yourself.” - Shaun Hinklein
- Part 1Making the most of programmatic SEO
- Part 2 Creating solid SEO content ideas
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Part 1Making the most of programmatic SEO
Head of SEO at Ramp, Shaun Hinklein, discusses making the most of programmatic SEO. In this episode, Shaun shares his perspectives on: foundational elements that lead to SEO initiatives, guardrails for SEOs, and how to ensure that pages are linked within the site.
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Part 2Creating solid SEO content ideas
Head of SEO at Ramp, Shaun Hinklein, discusses strategies for creating solid SEO content ideas.Content has been a focal point on how search has been evolving. In this episode, Shaun shares his perspectives on content ideas in the SEO space, recommendations on how to identify quality content.
