March News part 3 — Jordan Koene // previsible.io
- Part 1March News part 1 — Jordan Koene // previsible.io
- Part 2March News part 2 — Jordan Koene // previsible.io
- Part 3 March News part 3 — Jordan Koene // previsible.io
Show Notes
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02:01John Muellers comments on why SEO tools don't show all backlinksCrawling different links and pages is expensive. And there isnt a way to crawl every single page on every single website put on the internet.
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03:33The value of backlinks todayGoogle has limited the amount of crawl for many websites, which brings into question the value of backlinks. Today, its a case of backlinks being overhyped and oversold.
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04:18Googles advocacy efforts on social media channelsTheres a lack of quality information available to SEOs on social media channels. Insights from experts like John Mueller on Reddit help to dispel SEO myths and meet SEOs where they are.
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05:46When backlinks should be prioritizedNew and expanding businesses should be focused on developing PR outreach backlinking strategies. However, established, reputable websites already have credibility.
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08:52Factors that drive the reputation of credible websitesSites must fulfill Googles technical requirements and publish unique content to consumers. Most importantly, content should be well established within the websites ecosystem.
Quotes
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"What is the value of a backlink? I'm actually incredibly frustrated by the fact that we still have this question coming up because we over hype and oversell the idea of backlinks." -Jordan Koene, CEO & Co-Founder, PreVisible
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"You have to meet SEOs everywhere they are, and squash the lack of quality information being provided. John's been stepping up his game and he's incredibly active in a lot of different channels." -Jordan Koene, CEO & Co-Founder, PreVisible
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"If I'm going out there and publishing a new blog post on a reputable, well known website, I don't need more backlinks." -Jordan Koene, CEO & Co-Founder, PreVisible
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"If you are a brand new business, or trying to launch a new channel to your business, you should be thinking about a genuine, high-value, PR outreach backlinking strategy." -Jordan Koene, CEO & Co-Founder, PreVisible
- Part 1March News part 1 — Jordan Koene // previsible.io
- Part 2March News part 2 — Jordan Koene // previsible.io
- Part 3 March News part 3 — Jordan Koene // previsible.io
Up Next:
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Part 1March News part 1 — Jordan Koene // previsible.io
Jordan Koene, PreVisible CEO and Co - Founder, discusses SEO news. Lately, UGC and large content sites have seen unconfirmed losses in l ong - tail scenarios. With ripoff domains on the rise, Google seems to be putting MUM to work and getting rid of low quality and spam pages from the rankings. Today, Jordan talks about the unconfirmed spring 2022 Google update.
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Part 2March News part 2 — Jordan Koene // previsible.io
Jordan Koene, PreVisible CEO and Co-Founder, discusses SEO news. Audio has always taken a backseat to video, images, and maps on the SERP. As audio becomes a mainstream source of information for consumers, the potential for audio advertising is just one of the many reasons for Google to prioritize audio content. Today, Jordan talks about how Google might handle audio SEO.
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Part 3March News part 3 — Jordan Koene // previsible.io
Jordan Koene, PreVisible CEO and Co-Founder, discusses SEO news. Backlinks are incredibly valuable when it comes to establishing credibility with Google. Now that Google isn’t crawling as much as they used to, how much should websites really be prioritizing backlinking strategies? Today, Jordan talks about John Mueller's myths for backlinking.
