March News part 3 — Jordan Koene // previsible.io

Jordan Koene, PreVisible CEO and Co-Founder, discusses SEO news. Backlinks are incredibly valuable when it comes to establishing credibility with Google. Now that Google isn’t crawling as much as they used to, how much should websites really be prioritizing backlinking strategies? Today, Jordan talks about John Mueller's myths for backlinking.
About the speaker

Jordan Koene

previsible.io

- previsible.io

Jordan is CEO and Co-Founder of Previsible.io

Show Notes

  • 02:01
    John Muellers comments on why SEO tools don't show all backlinks
    Crawling different links and pages is expensive. And there isnt a way to crawl every single page on every single website put on the internet.
  • 03:33
    The value of backlinks today
    Google has limited the amount of crawl for many websites, which brings into question the value of backlinks. Today, its a case of backlinks being overhyped and oversold.
  • 04:18
    Googles advocacy efforts on social media channels
    Theres a lack of quality information available to SEOs on social media channels. Insights from experts like John Mueller on Reddit help to dispel SEO myths and meet SEOs where they are.
  • 05:46
    When backlinks should be prioritized
    New and expanding businesses should be focused on developing PR outreach backlinking strategies. However, established, reputable websites already have credibility.
  • 08:52
    Factors that drive the reputation of credible websites
    Sites must fulfill Googles technical requirements and publish unique content to consumers. Most importantly, content should be well established within the websites ecosystem.

Quotes

  • "What is the value of a backlink? I'm actually incredibly frustrated by the fact that we still have this question coming up because we over hype and oversell the idea of backlinks." -Jordan Koene, CEO & Co-Founder, PreVisible

  • "You have to meet SEOs everywhere they are, and squash the lack of quality information being provided. John's been stepping up his game and he's incredibly active in a lot of different channels." -Jordan Koene, CEO & Co-Founder, PreVisible

  • "If I'm going out there and publishing a new blog post on a reputable, well known website, I don't need more backlinks." -Jordan Koene, CEO & Co-Founder, PreVisible

  • "If you are a brand new business, or trying to launch a new channel to your business, you should be thinking about a genuine, high-value, PR outreach backlinking strategy." -Jordan Koene, CEO & Co-Founder, PreVisible

About the speaker

Jordan Koene

previsible.io

- previsible.io

Jordan is CEO and Co-Founder of Previsible.io

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