March Winners & Losers — Tyson Stockton // previsible.io

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks back at SEO’s biggest players and trends, last month. While the Ukraine Russia conflict coverage seems to be overtaking COVID-19, big players like CNN have seen a dip in SEO visibility. Meanwhile, Google’s recent unconfirmed update saw Quora lose almost all their gains from earlier this year. Today, Tyson explores this month’s SEO winners and losers.
About the speaker

Tyson Stockton

previsible.io

 - previsible.io

Tyson is Co-Founder and Educational Partner at PreVisible.io

  • Part 1 March Winners & Losers — Tyson Stockton // previsible.io

Show Notes

  • 02:37
    News media sites leading SEO visibility
    The New York Times is this months news space market leader. Though they had a setback in January, their growth since mid-2021 has remained strong.
  • 04:05
    CNNs decline in SEO visibility
    U.S. News and CNN were trending similarly in peaks and falls for the last nine months. This month, while U.S. news had a strong performance, CNN saw a reverse in SEO visibility.
  • 05:16
    Volatility in the news media space
    Much like the U.S. News CNN scenario, NPR showed gains over the month while USA Today softened. Essentially, there's separation happening in terms of the tiers within the news.
  • 06:49
    The unconfirmed Google update and UGC sites
    Quora saw a significant drop in SEO visibility, and lost all their gains from earlier this year. Reddit saw a much less significant decrease in the last four weeks.
  • 10:06
    The increase in cybersecurity search demand
    Cybersecurity related search terms have been on the rise, but the websites arent reflecting the demand. Even market leader Norton.com's gains were nowhere close to their all time high.
  • 11:27
    Kasperskys growth in the cybersecurity space
    Kaspersky has the potential to take the number one spot from Norton. Over the last 24 months, Kasperskys been able to close in on the overall visibility of Norton.
  • 12:56
    Search volume and real estate websites
    Zillow reclaimed the number one spot from Realtor this month, with their gains. Realtors visibility has been in decline since February and continued throughout this month.
  • 14:11
    Opportunities for smaller real estate industry players
    Larger players in the industry experienced softening in visibility. While it doesnt indicate search demand is decreasing, theres more opportunity for smaller players in the space.
  • 15:10
    SEO visibility winner of the month
    Google was Marchs winner due to their strong overall performance. Their visibility was at an all time high for the month.
  • 16:06
    SEO visibility loser of the month
    Quora saw a 50% loss in less than 30 days. Such a significant loss makes them the SEO loser of the month.

Quotes

  • "The New York Times is the clear market leader in the news space. Theyve been trending quite strongly over the last nine to 12 months, and this month was no different." -Tyson Stockton, Co-Founder, PreVisible.io

  • "U.S. news had a strong month where they had some incremental wins. While CNN dropped just under 10% from their overall SEO visibility." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Its interesting to see websites like CNN and USA Today decreasing, and ones like U.S. News, NPR, and New York Times, on the rise." -Tyson Stockton, Co-Founder, PreVisible.io

  • "We saw over a 50% decrease this last month from Quora. They lost pretty much all those gains we talked about at the beginning of the year." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Reddit's been trending in a positive direction for the last 12 months. But, we did see a softening over this last four week period." -Tyson Stockton, Co-Founder, PreVisible.io

  • "The overall search demand for terms related to cybersecurity is at an all time high. But, when we look at the websites, we don't see growth in the same regard." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Kaspersky saw 25% growth for the month. When you look at them over the course of 12 months, they're definitely the ones that have seen the most substantial gains in the cybersecurity space." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Looking back 24 months, there was a huge separation between Kaspersky and Norton. Seeing the growth Kaspersky captured over the last 12 months shows good potential to take the number one spot." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Realtor has been on a decline since the beginning of February. We saw a less than 10% loss from Realtor and 6% to 7% gains from Zillow." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Google had a really strong overall performance. And this last month in particular brought them to an all time high, from a visibility perspective. So, Id say Google is the winner of the month." -Tyson Stockton, Co-Founder, PreVisible.io

  • Part 1 March Winners & Losers — Tyson Stockton // previsible.io
About the speaker

Tyson Stockton

previsible.io

 - previsible.io

Tyson is Co-Founder and Educational Partner at PreVisible.io

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    Part 1March Winners & Losers — Tyson Stockton // previsible.io

    Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks back at SEO’s biggest players and trends, last month. While the Ukraine Russia conflict coverage seems to be overtaking COVID-19, big players like CNN have seen a dip in SEO visibility. Meanwhile, Google’s recent unconfirmed update saw Quora lose almost all their gains from earlier this year. Today, Tyson explores this month’s SEO winners and losers.