March Winners & Losers — Tyson Stockton // Searchmetrics

About the speaker

Tyson Stockton

·1:45 : Passage indexing, mobile indexing, sub-topics, some algorithm updates and, search volatility ·3:21 : Why we're seeing SERP volatility and what's been the impact on SEO rankings. ·5:13 : Featured snippets also went on a little bit of a roller coaster over the last couple months. Substantial decrease back to normal levels, decrease again over this month, and then jumped back up. ·9:21 : YouTube has a fair amount of fluctuation. Moving from the second biggest site on the internet, they passed Wikipedia, and for a while they were the largest site in terms of visibility, where do they stand today? ·9:45 : Wikipedia has regained the throne and is still still kind of sitting on top. ·10:24 : There was some softening from Amazon's performance, but still dominant. ·11:44 : The most significant change in the e-commerce space is going to be Etsy. ·13:39 : Facebook did take a step backwards over the last two months. ·14:04 : One of the websites with the biggest kind of decreases over the last month was CBS. ·15:57 : Wi ers of the month, Youtube and the rise within the health industry, like all Web MD Mayo Clinic and big health websites., eBay. Losers of the month, CBS,Viacomm

·“We're starting to see the SEO waves get a little bigger.” - Benjamin ·“We did see a decrease in the knowledge panel on desktop. So if we went back to mid February, we were seeing it on roughly like 41% of queries and now we're currently in the last data update was looking at 39%. “ - Tyson ·“If we go back at the begi ing of the month, we're looking at it being around 4.6% of queries. Now it's up to 6% of queries.” - Tyson ·“The last number that we're looking at there is roughly 69% of all queries having the related questions element. And so that's been a big push that we've seen rise up a good 10% over the last 12 months or so” - Tyson ·“ Back a year ago, (Youtube) had an SEO visibility score of 5.7 million and then now they're currently sitting at 4.1 million, by in the last six weeks, they've been really kind of actually picking back and gaining back some of that market share. ” - Tyson ·“Amazon sitting at just under 12 million. So they hit their all time high back in December, begi ing of December of this last year. And now that we went from 13 million down to just below 12 million from that.” - Tyson ·“ Actually looking at kind of the big 10, most of the websites are a little bit of a softening. “- Tyson

About the speaker