About the speaker
Steve Pockross & Paul Zalewski
Verblio
- Part 1 Marketing for the New Golden Era for Content — Steve Pockross & Paul Zalewski // Verblio
- Part 2The Client-Content Waltz: How Freelancers Can Future-Proof Your Agency — Steve Pockross & Paul Zalewski // Verblio
Show Notes
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·03:40 The trade-offs of outsourcing versus having your in-house team ·04:21 Figuring out how outsource and how to keep things in-house ·06:06 How would I scope the project to make sure that my content marketing efforts are sustainable? ·14:07 The idea that you are re-editing and updating, refreshing your content always has value understanding what content you have.
Episode Summary
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·“It is amazing how much work goes into great content marketing. “- Paul ·Somebody else has to help you. One man alone ca ot produce 15 cha els worth of content.” - Benjamin ·“One of the big challenges is that for most marketers, you do as much marketing as you can do versus as much as you should do. “ -Steve ·“Price is a big point. Management is another one.” - Steve ·“Content done well, needs to be a co-creation process” - Paul
- Part 1 Marketing for the New Golden Era for Content — Steve Pockross & Paul Zalewski // Verblio
- Part 2The Client-Content Waltz: How Freelancers Can Future-Proof Your Agency — Steve Pockross & Paul Zalewski // Verblio
Up Next:
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Part 1Marketing for the New Golden Era for Content — Steve Pockross & Paul Zalewski // Verblio
-
Part 2The Client-Content Waltz: How Freelancers Can Future-Proof Your Agency — Steve Pockross & Paul Zalewski // Verblio
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