Tech SEO Tricks for Marketplaces — Amy Hyerczyk // Reverb
- Part 1Marketplace SEO — Amy Hyerczyk // Reverb
- Part 2 Tech SEO Tricks for Marketplaces — Amy Hyerczyk // Reverb
Show Notes
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02:14How Amy became an SEO expertAmy learned SEO through extensive reading of Google documentation and insights from experts like Glenn Gabe. She also sought guidance from others working on sites who had similar problems and learned how to adapt fixes for other issues to her unique problems.
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06:00Amys management of SEO at other marketplace brandsAmy's experience in marketplace SEO at Vivid Seats and SpotHero involved maintaining content hierarchies amidst dynamic inventory adjustments. Her focus on site structure and internal linking ensured seamless user navigation and organized content.
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08:31What is required to succeed in marketplace SEOTo excel in marketplace SEO, one must possess an insatiable appetite for learning and have a genuine passion for understanding and solving user needs. No matter the background, anyone can excel in SEO if they have the curiosity and determination to tackle challenging issues.
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11:45Taking a balanced approach to content and technical SEOHaving great content alone isn't enough if no one can find it. Both technical SEO and high-quality content are required to ensure visibility.
Quotes
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"With marketplace SEO, you're going to encounter hard problems, and you have to figure out how you're going to solve them or take the information you might find elsewhere and apply it to the problem at hand." - Amy Hyerczyki
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"How are search engines navigating your site? Are there pockets of content not being seen? Is there any fluctuation in that visibility? All of that will play into Google's ability to want to rank you and drive traffic." - Amy Hyerczyki
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"Across any marketplace, you establish what your themes and constants are." - Amy Hyerczyk
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"You can come from any background and get into SEO. You just need the curiosity and the drive to not shy away from hard problems." - Amy Hyerczyk
- Part 1Marketplace SEO — Amy Hyerczyk // Reverb
- Part 2 Tech SEO Tricks for Marketplaces — Amy Hyerczyk // Reverb
Up Next:
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Part 1Marketplace SEO — Amy Hyerczyk // Reverb
Amy Hyerczyk, Senior Manager of SEO, Product, and Strategy at Reverb, talks about SEO strategies and techniques to optimize marketplaces. The value of SEO for any marketplace cannot be underestimated, and Reverb is no exception. With millions of ever-changing product pages, technical SEO plays a crucial role in ensuring visibility while allowing for the management of this musical instrument marketplace. Today, Amy discusses marketplace SEO.
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Part 2Tech SEO Tricks for Marketplaces — Amy Hyerczyk // Reverb
Amy Hyerczyk, Senior Manager of SEO, Product, and Strategy at Reverb, talks about SEO strategies and techniques to optimize marketplaces. Unlike other industries, when it comes to SEO, anyone with a curious mindset and the drive to tackle hard problems can enter the field and succeed. Particularly in the context of marketplace SEO, possessing fundamental SEO skills becomes the key to unlocking scalability. Today, Amy discusses technical SEO tricks for marketplaces.
