Google Core Update Alert (June 2021) — Jordan Koene // Searchmetrics

About the speaker

Jordan Koene

Searchmetrics

- Searchmetrics

Show Notes

  • ·01:01 - Googles Core Algorithm Update ·Ben and Jordan talk about the a ouncement of the Google Core Algorithm update which rolled out in early June. The update lasted for 10 days. Jordans talks about what factors usually cause Google to produce a core algorithm update as well as what specifically inspired this most recent update. ·03:40 - What was the purpose of the update? ·While the Google Core Algorithm update did not come with any drastic changes, Jordan explains how it will still affect your page experience. The relevance of your content will have a lot to do with how you rank. This means that thi er content on your website will hurt your chances. Ben and Jordan discuss with examples what this single-subject website content structure looks like for different websites. ·07:24 - How should you now be segmenting your content? ·Ben and Jordan dissect how you can best segment and manage your content. For your website to pass the Google Core update, your content needs to be semantically relevant to a single subject. Jordan explains the correlation between the core algorithm update and MUM. ·09:55 - How does Google decide whether or not your content is relevant? ·With relevance to MUM, the core update works a lot with context and relevance of content. Ben and Jordan talk about how Google decides if a bit of content on your website is relevant to the overall subject of the site or not. To keep on the right side of Google, Jordan suggests that you make sure that all of your website sub-topics can be linked to one main topic. ·12:49 - Should you be expecting more core updates from Google in the near future? ·The Google Core Algorithm updates are not quite done. Ben and Jordan talk about the additional core updates that are set to be rolled out within June and July.

Episode Summary

  • ·"The Page Experience update was officially a ounced by Google on June 2. They are testing things, kind of analyzing and preparing for the algorithm release. This update officially ended on June 12th. And so it was about a 10 day release. " - Jordan Koene, SEO Strategist and Advisor at Searchmetrics ·"Ultimately what Google's pushing for is defining and refining the way we distribute and share content. So making sure that sites are not re-syndicating or creating duplicate or very thin slice scenarios of their content. That's typically what Google's looking at trying to focus on updates." - Jordan Koene, SEO Strategist and Advisor at Searchmetrics ·"If you make siloed content that lives within a very isolated directory or a very isolated part of your site and is not topically relevant to the core of your site, you're likely going to be at more risk from a Google algo update like this one." - Jordan Koene, SEO Strategist and Advisor at Searchmetrics ·“If you create too isolated a scenario for your content, you invite Google to attack that part of your site. And so both the directory or the nature of your URL structure, as well as how that content is linked within your ecosystem of pages will be a determining factor of Google understanding the relevancy of that content.” - Jordan Koene, SEO Strategist and Advisor at Searchmetrics
About the speaker

Jordan Koene

Searchmetrics

- Searchmetrics

Up Next: