Navigating content & answering intent
Anthony Machi
RVO Health (healthline.com)
- Part 1 Navigating content & answering intent
- Part 2The impact of SGE on search, future-proofing
Show Notes
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00:45Strategies for optimizing content for carousels and citations.The focus was on how to effectively target and optimize content to meet the primary and secondary intents within carousel features.
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03:30Addressing the challenges of data acquisition for SEO analysis.Discussion centered on the difficulties in obtaining reliable data, particularly click-through rates, and the methods used to gather this data through surveys.
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05:50The evolving role of click necessity in user interactions.Exploring the shift in SEO strategies due to changes in how users interact with content, emphasizing less on clicks and more on fulfilling user intent directly.
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08:10Tailoring content strategies to maximize audience engagement.Insights were shared on focusing efforts towards 'maximizers'users who seek deeper information and engage more thoroughly with content.
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10:25Future proofing SEO strategies against ongoing algorithm changes.The conversation included strategies for adapting to continuous updates in search engine algorithms and the importance of staying ahead in SEO practices.
Quotes
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"Data is obviously hard to come by, especially click-through rate." - Anthony Machi
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"As SEOs, we're researching what are folks searching for? What is their intent behind what they're searching?" - Anthony Machi
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"SEO works best when we're really aligned between the service that Google is trying to do for the reader and what we as SEOs are trying to do for the reader." - Anthony Machi
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"The SERPs, the way we've seen them transform in the last few years, is that they're actually prioritizing specific articles on that intent." - Anthony Machi
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"we're going to have to be okay as SEOs that there's going to be some folks who are just going to come to that experience and get what they need and go on their way." - Anthony Machi
- Part 1 Navigating content & answering intent
- Part 2The impact of SGE on search, future-proofing
Up Next:
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Part 1Navigating content & answering intent
Anthony Machi, Senior Content Strategist at RVO Health (healthline.com), discusses navigating content strategies and effectively answering user intent. In this episode, Anthony shares his perspectives on Strategies for optimizing content for carousels and citations, addressing the challenges of data acquisition for SEO analysis, the evolving role of click necessity in user interactions, tailoring content strategies to maximize audience engagement and future-proofing SEO strategies against ongoing algorithm changes.
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Part 2The impact of SGE on search, future-proofing
Anthony Machi, a seasoned expert at RVO Health, discusses the significant impact of SGE on search strategies and the importance of future-proofing in the health sector. He delves into how adapting to SGE changes can enhance visibility and effectiveness in digital health platforms. Anthony also shares insights on leveraging these methodologies to stay ahead in a rapidly evolving industry.
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