November Winners & Losers — Tyson Stockton // Searchmetrics

Tyson Stockton, Leading Expert SEO Consultant and Advisor at Searchmetrics, discusses November’s winners and losers in SEO. Google’s November Core Update caused mass panic in the SEO community. Results indicate that the update was not the disaster most anticipated it would be. Today, Tyson breaks down SEO’s winners and losers in November.
About the speaker

Tyson Stockton

Searchmetrics

- Searchmetrics

Tyson is Leading Expert SEO Consultant and Advisor at Searchmetrics

  • Part 1 November Winners & Losers — Tyson Stockton // Searchmetrics

Show Notes

  • 02:06
    Results of the November Core Algorithm Update
    The update didnt cause as much disruption as people expected. Sites that put effort into following best practices were not affected by the update negatively.
  • 04:41
    Positively impacted industries
    Wikipedia currently holds the top spot in terms of net SEO visibility increase. However, this may change as more numbers roll in with the progression of the update.
  • 05:53
    The updates impact on anecdotal and informational queries
    Sites that provide solutions to definition-type queries performed well. Winners included dictionary.com and thesaurus.com.
  • 07:02
    Sites that struggled as a result of the update
    Social media platforms experienced the largest decreases. But they still have a strong presence in relation to brand queries.
  • 09:31
    The algorithm update impact on eCommerce
    Top 10 eCommerce sites saw gains over the last few weeks. Black Friday sales may have also contributed to these gains.
  • 11:55
    Seasonal trends vs the algorithm update
    While event-specific websites like blackfriday.com saw an increase, it was really the Top 10 eCommerce sites that won in terms of long-tail queries.
  • 13:36
    How smaller players in eCommerce were impacted
    Niche websites offering unique and valuable content are performing well. Specialization gives eCommerce sites more opportunities than trying to compete directly with sites like Amazon.
  • 17:03
    Winners for November
    Top performers this month were Etsy and Wikipedia.
  • 18:10
    Losers for November
    Social media platforms did not perform well in November. Specifically, platforms like Pinterest and Youtube.

Quotes

  • "Sites impacted negatively by the core update made the necessary changes, and were able to reverse the impact." -Tyson Stockton, Lead Expert SEO Consultant & Advisor, Searchmetrics

  • "Google is getting more data as far as the quality and validity of some of the rankings." -Tyson Stockton, Lead Expert SEO Consultant & Advisor, Searchmetrics

  • "Wikipedia had a 3% increase in net SEO visibility for November." -Tyson Stockton, Lead Expert SEO Consultant & Advisor, Searchmetrics

  • "Quick anecdotal, informational, definition-type queries, saw substantial gains as a result of the core update." -Tyson Stockton, Lead Expert SEO Consultant & Advisor, Searchmetrics

  • "Looking at a side-by-side of Wikipedia and YouTube, you see almost the same amount of loss that we saw in gains from Wikipedia." -Tyson Stockton, Lead Expert SEO Consultant & Advisor, Searchmetrics

  • "We saw a softening from social media platforms that we weren't always seeing in some of the previous updates." -Tyson Stockton, Lead Expert SEO Consultant & Advisor, Searchmetrics

  • "Amazon saw a 12% increase in the first week of November." -Tyson Stockton, Lead Expert SEO Consultant & Advisor, Searchmetrics

  • "Etsy was up 12% just this last week." -Tyson Stockton, Lead Expert SEO Consultant & Advisor, Searchmetrics

  • "Event-specific websites were taking key gains from the black Friday sale type queries." -Tyson Stockton, Lead Expert SEO Consultant & Advisor, Searchmetrics

  • "Top 10 eCommerce sites were able to collect all the long-tail queries for the quarter." -Tyson Stockton, Lead Expert SEO Consultant & Advisor, Searchmetrics

  • "Very niche websites that offer super valuable, unique, rich, and long depth of content are still performing well." -Tyson Stockton, Lead Expert SEO Consultant & Advisor, Searchmetrics

  • "The more specialized you can be as an eCommerce site, the more opportunities youre going to have over generalists competing against a Walmart type of site." -Tyson Stockton, Lead Expert SEO Consultant & Advisor, Searchmetrics

  • "Smaller sites can put out content based on consumer demand. Larger sites can't address this at scale because they're dealing with so many skews." -Tyson Stockton, Lead Expert SEO Consultant & Advisor, Searchmetrics

  • Part 1 November Winners & Losers — Tyson Stockton // Searchmetrics
About the speaker

Tyson Stockton

Searchmetrics

- Searchmetrics

Tyson is Leading Expert SEO Consultant and Advisor at Searchmetrics

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    Part 1November Winners & Losers — Tyson Stockton // Searchmetrics

    Tyson Stockton, Leading Expert SEO Consultant and Advisor at Searchmetrics, discusses November’s winners and losers in SEO. Google’s November Core Update caused mass panic in the SEO community. Results indicate that the update was not the disaster most anticipated it would be. Today, Tyson breaks down SEO’s winners and losers in November.