OMG: Google Search Data Leak
Jordan Koene
Previsible
Jordan is Co-Founder and CEO of Previsible
- Part 1 OMG: Google Search Data Leak
Show Notes
-
05:30Overview of Google's recent Nov Core Update impact.The discussion focuses on how the latest Google update has reshaped search engine results and the implications for SEO strategies.
-
12:45Strategies for adapting to Google's algorithm changes.Insights into effective techniques and tools for SEO practitioners to use in order to align with the new requirements set by Google.
-
19:20Importance of authentic content following the update.Emphasizing the need for authenticity in product reviews, FAQ content, and summary statements to meet Google's enhanced criteria.
-
25:50Predictions for future SEO trends in 2023.Speculating on upcoming SEO trends and the importance of staying ahead in the rapidly evolving digital marketing landscape.
-
33:10How businesses can leverage SEO for better visibility.Discussing practical steps and strategies businesses can implement to enhance their online presence and organic search traffic.
Quotes
-
“There's a lot of question marks coming out regarding this whole leak. There's question marks about its validity, there's question marks about its authenticity.” - Jordan Koene
-
“Google is a company that wants to make money. And if they want to choose who they want to show up on the top of the rankings and not have it be run by some machine or algorithm, they can choose to do that.” - Jordan Koene
-
“Whether or not we knew it or not, that Google was whitelisting, I think we all kind of had the inkling. And now it's at least supposedly, again, confirmed through this leak.” - Jordan Koene
-
“Very little of this information defines structure, taxonomy, user experience, and ultimately the value that your website provides to the market. So we're not really getting a ton out of this.” - Jordan Koene
-
“Google obviously isn't going to tell us everything and obviously they're not going to come clean because they are either protecting internal interests [...] or there's some sort of genuine legal risk that they have.” - Jordan Koene
- Part 1 OMG: Google Search Data Leak
Jordan Koene
Previsible
Jordan is Co-Founder and CEO of Previsible
Up Next:
-
Part 1OMG: Google Search Data Leak
SEO at Previsible, Jordan Koene, shares his perspectives on the Google search data leak. In this episode, Jordan shares some details on the leaked 2,500 documents that allegedly contain Google search data strategies and shares insights into how this defines SEO practices going forward.
