Is it time to leave your SEO platform? — Shari Srebnick // Searchmetrics

About the speaker

Shari Srebnick

Searchmetrics

- Searchmetrics
  • Part 1 Is it time to leave your SEO platform? — Shari Srebnick // Searchmetrics

Show Notes

  • 01:33
    Figuring out when to move on from your current SEO tool
    When deciding to leave your current SEO tool behind, think about the direction the business is heading in right now. Also, you should consider your team that is currently using the tool.
  • 02:30
    Deciding if youre ready for an SEO platform
    Think about where you are right now, where you want to get to, and how much money you have to invest.
  • 04:19
    How the pandemic drove companies to get an SEO platform
    The pandemic caused a lot of business to go completely online. This move was completely unexpected for most. So many companies needed the help of a platform to streamline everything online.
  • 05:50
    What generally drives companies to get an SEO platform
    Point solutions dont always work the way that theyre expected to. Plus, many companies start looking for a platform to get the kind of personalized support and streamlined workflow that they did not have before.
  • 07:31
    How an SEO platform can help if youre overwhelmed
    SEO platforms like Searchmetrics can fill in where you fall off. Whether it is that you dont have the manpower or the business structure to make things happen, an SEO platform can help you fill in the gaps.
  • 09:07
    Three scenarios when you should be looking for a different tool
    Look for a different tool when theres a big change in the business and when you just need extra support your team cant provide. Also, you should look for a different tool when your current toolkit no longer works

Quotes

  • What's going to be the best thing for your company? There's a lot of criteria that go into that, and it's not just about the software itself. " - Shari Srebnick, Head of Client Success (US), Searchmetrics

  • "In 2020 in retail where no one was physically in a store and they had to shift all of their operations and business to an e-commerce site. Was your website sound enough? " - Shari Srebnick, Head of Client Success (US), Searchmetrics

  • "Searchmetrics and enterprise SEO software solution, is going to give you a lot of what you need without you having to use 2, 3, 4, 5 other different pieces of software." - Shari Srebnick, Head of Client Success (US), Searchmetrics

  • “Let's face it as SEOs, as content marketers, or as marketers in general, you have a lot of tools. We all do. So how do we streamline that?” - Shari Srebnick, Head of Client Success (US), Searchmetrics

  • “If you need some of the work done for you, because maybe you don't have the team size or the resources on site, we can help with that too.” - Shari Srebnick, Head of Client Success (US), Searchmetrics

  • “Most enterprise platforms doing SEO not only have the SAAS layer to help you get data and build everything… they have experts, consultants, professionals to help you use the tools effectively.” - Benjamin Shapiro, Host of the VOS podcast

  • “It's additional help from the people's side, from the resources side, combined with the technology. And it really does become a full 360 degree solution.” - Shari Srebnick, Head of Client Success (US), Searchmetrics

  • Part 1 Is it time to leave your SEO platform? — Shari Srebnick // Searchmetrics
About the speaker

Shari Srebnick

Searchmetrics

- Searchmetrics

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    Part 1Is it time to leave your SEO platform? — Shari Srebnick // Searchmetrics