Optimizing big websites with structured templates
- Part 1 Optimizing big websites with structured templates
- Part 2Misconceptions around effectively tracking SEO
Show Notes
-
01:38Seamless and the AI industryThe AI industry is booming right now, with lots of new companies and features constantly emerging. Sal is working with Seamless to help people find the data they need when they need to use it.
-
03:35Dealing with data challenges in SEOSEO tools often prioritize keyword rankings over metrics like traffic and engagement. However, Seamless looks at traffic, engagement, user intent, and dwell time, along with rankings, to measure the websites performance and success.
-
09:13Optimizing large websites with templatesSeamless started the process with product, design, and marketing teams and customers to determine what experience to create. Through that process, they determined that they needed two templates, which the design team built and the product and engineering teams integrated.
-
14:18Populating website templates with relevant informationTo ensure a great user experience, Seamless leverages structured data tables and headings so search engines and users can easily understand. These structured pages aim to provide users with valuable information, instilling confidence that theyll find everything they need upon logging in.
-
17:57Managing website updates and Google indexingSeamless takes a staged approach to rolling out new URLs, ensuring theyre crawled and indexed before rolling out another batch. With large websites, its crucial to understand your crawl budget and avoid overwhelming Google with too many new URLs in one go.
Quotes
-
"Rankings are certainly a nice metric to look at. But, at the end of the day, it's about quality, meaningful traffic to the website, engagement, bounce rates, and dwell time." - Sal Surra
-
"With these big websites, you must understand your crawl budget. You must understand the indexing and know that Google's not going to crawl every URL every day." - Sal Surra
-
"Even big sites with large domain authority can't just expect Google to constantly be crawling them and indexing them. Even if you make an update to a page, don't expect that Google is going to hit that for a while." - Sal Surra
-
"We're not going to just roll out a million URLs and think that Google will consume these overnight and start sending us traffic. We're looking to do this in a staged approach." - Sal Surra
- Part 1 Optimizing big websites with structured templates
- Part 2Misconceptions around effectively tracking SEO
Up Next:
-
Part 1Optimizing big websites with structured templates
Sal Surra, Director of SEO and Content at Seamless.AI, delves into optimizing large websites and tracking SEO effectively. Managing large websites with extensive content can be a daunting task. With countless pages to maintain and update, ensuring consistency and effectiveness across the board becomes a significant challenge. This is where the concept of structured templates comes into play. Today, Sal discusses optimizing big websites with structured templates.
-
Part 2Misconceptions around effectively tracking SEO
Sal Surra, Director of SEO and Content at Seamless.AI, delves into optimizing large websites and tracking SEO effectively. The allure of high rankings for specific keywords can be deceptive if those rankings fail to translate into meaningful traffic. This dilemma highlights a fundamental misconception: the belief that ranking alone equates to success in SEO. Today, Sal discusses misconceptions around effectively tracking SEO.
Play Podcast
