What Google Engineers Don’t want you to know about rankings — Dmitrii Kustov // Regex SEO
Dmitrii Kustov
Regex SEO
- Part 1Optimizing for Humans vs Search Engines — Dmitrii Kustov // Regex SEO
- Part 2 What Google Engineers Don’t want you to know about rankings — Dmitrii Kustov // Regex SEO
Show Notes
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02:24The evolution of Google search ranking algorithmsIn the past, the algorithm was more predetermined, with specific factors being given predetermined weight by Googles engineers. Today, Google search ranking algorithms have become more reliant on AI, and engineers no longer know how search rankings work.
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04:40How SEOs and marketers can understand what search engines wantUser metrics, such as click-through rate (CTR), pogo-sticking, and time spent on a website can help SEOs and marketers determine the effectiveness of their websites. These are the metrics used by Google to understand user behavior.
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09:23Artificial intelligence and Google algorithmsWhile it is likely that Google uses self-writing code in its AI systems, the algorithms and AI systems cannot create something entirely new. Instead, they are able to optimize and combine existing information based on the parameters and goals given to them by Googles engineers.
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12:40The role of humans in AI and algorithmsIn the foreseeable future, humans will continue to play a role in the development of AI, algorithms, and the implementation of new ideas and features. For example, the zero search result feature idea came from a human but was implemented by the algorithm.
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16:19What fascinates Dmitrii about the SEO industry currentlyOne thing that fascinates Dmitrii is the fact that some poorly designed websites are able to rank highly on the first page of Google search results. And this is possible despite not providing a good user experience.
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18:56Poorly designed websites ranking highly on GoogleWhile these websites are being removed more and more these days, many are still ranking. Dmitrii is interested in understanding the core reasons why these websites are ranking and whether that understanding can be used in a positive way.
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22:14What type of customers are an ideal fit for Regex SEOSome business owners may resist making changes based on data because they have achieved success without relying on it in the past. Clients who prioritize data over personal feelings and opinions are an ideal fit for Regex SEO.
Quotes
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"In the last five to 10 years, Google engineers and Google themself, don't know how search rankings work. And that's the big secret." -Dmitrii Kustov, Managing Director, Regex SEO
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"Artificial intelligence by definition cannot create something new. The only thing it does is combine and reiterate what you gave it.." -Dmitrii Kustov, Managing Director, Regex SEO
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"I know that self-writing code is a thing nowadays. And, I would be surprised if Google, one of the biggest technology companies does not use it." -Dmitrii Kustov, Managing Director, Regex SEO
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"If there's a YouTube video with a chapter named the same thing as your question, it will show in the search engine result. That's the role of humans in AI algorithms for the future." -Dmitrii Kustov, Managing Director, Regex SEO
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"I see quite a few websites that look like complete garbage, and they are somehow ranking on the first page of Google. And I still don't understand how that's even possible." -Dmitrii Kustov, Managing Director, Regex SEO
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"One of my biggest pet peeves is people spending advertising money on newspaper ads. Instead of spending tens of thousands of dollars on newspaper ads, spend 10% of that on YouTube advertising." -Dmitrii Kustov, Managing Director, Regex SEO
- Part 1Optimizing for Humans vs Search Engines — Dmitrii Kustov // Regex SEO
- Part 2 What Google Engineers Don’t want you to know about rankings — Dmitrii Kustov // Regex SEO
Dmitrii Kustov
Regex SEO
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Part 1Optimizing for Humans vs Search Engines — Dmitrii Kustov // Regex SEO
Dmitrii Kustov, Managing Director at Regex SEO, looks into technical SEO. At its core, search engine optimization is about optimizing a website to rank well in search engine results and provide a good user experience. While many SEOs try to separate the two concepts, Google and other search engines will continue to highlight the websites that take a holistic approach to website design. Today, Dmitrii discusses optimizing for humans versus optimizing for search engines.
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Part 2What Google Engineers Don’t want you to know about rankings — Dmitrii Kustov // Regex SEO
Dmitrii Kustov, Managing Director at Regex SEO, looks into technical SEO. Google's search ranking algorithms have evolved significantly in recent years, with a shift towards relying on artificial intelligence (AI) to determine the best results for users. While the algorithms used to be predetermined by engineers, they now use a variety of signals and metrics to determine the most relevant and useful results. Today, Dmitrii discusses what Google engineers don't want you to know about rankings.
