Personal Injury Lawyer SEO — Chris Dreyer // Rankings.io

Chris Dreyer, CEO of Rankings.io, examines SEO within the legal space. When it comes to personal injury lawyer SEO, your ability to rank on Google’s first page comes down to your content. Unlike other verticals where there are a high number of transactional keywords that drive heavy search volume, personal injury lawyer SEO only has a few, so the competition is high. Today, Chris discusses personal injury lawyer SEO.
About the speaker

Chris Dreyer

Rankings.io

 is a little camera shy

Chris is CEO of Rankings.io

  • Part 1 Personal Injury Lawyer SEO — Chris Dreyer // Rankings.io

Show Notes

  • 01:50
    How personal injury lawyer SEO differs from other verticals
    Theres a lot of competition for every position on the first page, and there are only a few transactional keywords that drive heavy search volume. Advancing your rankings comes down to continually optimizing and refining your content.
  • 02:50
    Effective tactics within content for personal injury lawyer SEO
    Your top pages and content must be updated every year. In addition, to stand out from the crowd, content should have multiple contributors as this establishes relationships for referrals and link-building.
  • 05:43
    SEO best practices for personal injury lawyer content
    Use CRO tools to determine how users are interacting with the page and content, and how long they're staying. Adjust content for the intent as Google requires a mix of informational and transactional content in order to rank for certain queries.
  • 07:44
    Creating multiple experiences to target the same keyword in the legal space
    In the legal vertical, Google tends to choose informational or investigative content in terms of national rankings. Transactional content has become more localized.
  • 09:33
    Identifying content you should prioritize for optimization
    Rankings.io has a content algorithm that does the competitive gap analysis. This provides a guide in terms of assigning a priority rating to content that should be refreshed or created.
  • 11:01
    Notable trends within the SERPs for the legal space
    Google prioritizes content with links in the legal vertical. So, in order to gain a competitive edge, you must create high-quality content that will attract backlinks and media attention over time.
  • 13:07
    Link evaluation in the legal space
    Most people will only look at domain rating and domain authority when scrutinizing links. However, its important to look at the domain rating, traffic, low spam ratios, and relevancy, and check to see whether the content category is justified.
  • 15:14
    Disavowing bad backlinks
    The SEO specialist shouldnt be the one making a determination to disavow backlinks. Instead, you should allow Google to do it and focus on compounding those backlinks that are harder to earn.
  • 19:27
    The importance of reviews in the legal space
    While reviews are critical to ranking in the legal space, getting a high volume of them is more challenging for trial attorneys. Settlement mills have an advantage when it comes to search engine results because they have more opportunities to get reviews.
  • 20:47
    Tactics to overcome review volume challenges
    Its important to try to get reviews that are more descriptive and have more relevant keywords. Some people in the legal space also incentivize reviewers with swag and backpacks, but that isnt a sustainable strategy long-term.

Quotes

  • "When it comes to E-A-T factors in the legal and medical industries, they're scrutinized more heavily and it makes sense because the information is so much more powerful and important." -Chris Dreyer, CEO, Rankings.io

  • "If I'm ever sick and I go to Google my symptoms and see an article in 2016 and 2022, I'm going with 2022 even though 2016 might be fine. You have to continually update your content every year." -Chris Dreyer, CEO, Rankings.io

  • "Where individuals in the legal space go wrong is they'll just have one attorney's perspective. We've done lots of roundups to get multiple points of view on a topic and it creates content that's different." -Chris Dreyer, CEO, Rankings.io

  • "In the legal vertical, those nationwide pieces have become more informational or investigative, and the transactional pieces have become more localized." -Chris Dreyer, CEO, Rankings.io

  • "We're still seeing links be that main factor for endorsing content. Despite everything that Google says otherwise, it's still the number one factor in the legal vertical." -Chris Dreyer, CEO, Rankings.io

  • "If you can get a piece of content that will naturally be cited by the media, over time, that's going to compound and create a gap or that makes it really difficult for other individuals to compete against you." -Chris Dreyer, CEO, Rankings.io

  • "When you're looking at link evaluation, it's important to scrutinize your link targets more heavily. You want to look at traffic, low spam ratios to see if the content category is justified." -Chris Dreyer, CEO, Rankings.io

  • "If Google doesn't like the link, they're not going to count it because they want the search engine results to deliver the best result for that consumer." -Chris Dreyer, CEO, Rankings.io

  • Part 1 Personal Injury Lawyer SEO — Chris Dreyer // Rankings.io
About the speaker

Chris Dreyer

Rankings.io

 is a little camera shy

Chris is CEO of Rankings.io

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  • Current Podcast

    Part 1Personal Injury Lawyer SEO — Chris Dreyer // Rankings.io

    Chris Dreyer, CEO of Rankings.io, examines SEO within the legal space. When it comes to personal injury lawyer SEO, your ability to rank on Google’s first page comes down to your content. Unlike other verticals where there are a high number of transactional keywords that drive heavy search volume, personal injury lawyer SEO only has a few, so the competition is high. Today, Chris discusses personal injury lawyer SEO.