Monday.com content case study — James Scherer // Codeless.io

James Scherer, Codeless VP of Growth, discusses content marketing strategies. Monday.com is a multifaceted platform, offering users the ability to manage projects, ad campaigns, etc. Yet, with Codeless’ help and a comprehensive content strategy, the number of key phrases they now rank for is almost 150,000. Today, James talks about Monday.com’s content case study.
About the speaker

James Scherer

Codeless.io

 - Codeless.io

James is VP of Growth at Codeless

Show Notes

  • 02:18
    Codeless and building content for Monday.com
    Monday.com became a client of Codeless about 18 months ago. Along with other freelancers, Codeless has written 825 articles for them since then.
  • 04:32
    How to foster relationships with enterprise clients
    Enterprise clients arent going to come through PPC campaigns or cold outreach. Instead, focus on building your network as they come through referrals from your existing networks.
  • 06:07
    Monday.coms content strategy categories
    Monday.com wanted to go after individual product categories, competitors, and best of keyworks. Ultimately, their aim was to cover the entire funnel with relevant content.
  • 08:34
    How to effectively produce volumes of content for enterprise clients
    Create outline templates for all the different content types, based on the brands guidelines. Provide writers and editors with the tools to create content with the clients voice.
  • 10:51
    Results from Codelesss work with Monday.com
    Before Codeless, Monday.com ranked for 20,000 key phrases. With Codeless help, they now rank for almost 150,000 keywords, and nearly 2000 of those are branded.
  • 12:39
    How Monday.com leveraged existing link equity to rank priority articles
    On a URL that was already indexed, they replaced product-oriented content with longform content. And, they were able to pass the existing link equity from longtail terms to head terms.
  • 16:05
    Scale and content marketing strategies
    Effective content marketing doesnt rely on the volume of content produced. Ultimately, its about prioritizing pillars and content to create based on the intent and volume of specific search terms.

Quotes

  • "In that first year of publication for Monday.com, we did 825 articles. The first couple months was a higher volume, and then kind of went down to around 70 to 75 pieces for the full 12 months." -James Scherer, VP of Growth, Codeless

  • "Enterprise clients come through your existing network and word of mouth. They come through somebody who knows somebody, the head of content or the head of marketing." -James Scherer, VP of Growth, Codeless

  • "We have not gotten a single lead from PPC origin campaigns, directory sponsorships, or cold outreach, that are even in the same world as the majority of our enterprise clients." -James Scherer, VP of Growth, Codeless

  • "Its next to impossible to track the impact of a person reading a top of funnel educational article, on their eventual purchase decision in three months." -James Scherer, VP of Growth, Codeless

  • "Now, Monday.com is ranking for about 150,000 keywords. Only about 2000 of those are branded. When we started working with them, they were ranking for about 20,000 key phrases." -James Scherer, VP of Growth, Codeless

  • "A thousand pieces a year is super different from somebody who wants to do a hundred. However, the scale is almost immaterial to the strategy." -James Scherer, VP of Growth, Codeless

About the speaker

James Scherer

Codeless.io

 - Codeless.io

James is VP of Growth at Codeless

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