Monday.com content case study — James Scherer // Codeless.io
- Part 1Pillar & Post Content Method — James Scherer // Codeless.io
- Part 2 Monday.com content case study — James Scherer // Codeless.io
Show Notes
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02:18Codeless and building content for Monday.comMonday.com became a client of Codeless about 18 months ago. Along with other freelancers, Codeless has written 825 articles for them since then.
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04:32How to foster relationships with enterprise clientsEnterprise clients arent going to come through PPC campaigns or cold outreach. Instead, focus on building your network as they come through referrals from your existing networks.
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06:07Monday.coms content strategy categoriesMonday.com wanted to go after individual product categories, competitors, and best of keyworks. Ultimately, their aim was to cover the entire funnel with relevant content.
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08:34How to effectively produce volumes of content for enterprise clientsCreate outline templates for all the different content types, based on the brands guidelines. Provide writers and editors with the tools to create content with the clients voice.
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10:51Results from Codelesss work with Monday.comBefore Codeless, Monday.com ranked for 20,000 key phrases. With Codeless help, they now rank for almost 150,000 keywords, and nearly 2000 of those are branded.
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12:39How Monday.com leveraged existing link equity to rank priority articlesOn a URL that was already indexed, they replaced product-oriented content with longform content. And, they were able to pass the existing link equity from longtail terms to head terms.
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16:05Scale and content marketing strategiesEffective content marketing doesnt rely on the volume of content produced. Ultimately, its about prioritizing pillars and content to create based on the intent and volume of specific search terms.
Quotes
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"In that first year of publication for Monday.com, we did 825 articles. The first couple months was a higher volume, and then kind of went down to around 70 to 75 pieces for the full 12 months." -James Scherer, VP of Growth, Codeless
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"Enterprise clients come through your existing network and word of mouth. They come through somebody who knows somebody, the head of content or the head of marketing." -James Scherer, VP of Growth, Codeless
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"We have not gotten a single lead from PPC origin campaigns, directory sponsorships, or cold outreach, that are even in the same world as the majority of our enterprise clients." -James Scherer, VP of Growth, Codeless
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"Its next to impossible to track the impact of a person reading a top of funnel educational article, on their eventual purchase decision in three months." -James Scherer, VP of Growth, Codeless
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"Now, Monday.com is ranking for about 150,000 keywords. Only about 2000 of those are branded. When we started working with them, they were ranking for about 20,000 key phrases." -James Scherer, VP of Growth, Codeless
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"A thousand pieces a year is super different from somebody who wants to do a hundred. However, the scale is almost immaterial to the strategy." -James Scherer, VP of Growth, Codeless
- Part 1Pillar & Post Content Method — James Scherer // Codeless.io
- Part 2 Monday.com content case study — James Scherer // Codeless.io
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Part 1Pillar & Post Content Method — James Scherer // Codeless.io
James Scherer, Codeless VP of Growth, discusses content marketing strategies. Sustainable and scalable content marketing strategies require more than just PPC investments. Instead, content marketing strategies should enable our priority pages to start and continue ranking for high intent, high volume key phrases. Today, James talks about the post and pillar content marketing method.
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Part 2Monday.com content case study — James Scherer // Codeless.io
James Scherer, Codeless VP of Growth, discusses content marketing strategies. Monday.com is a multifaceted platform, offering users the ability to manage projects, ad campaigns, etc. Yet, with Codeless’ help and a comprehensive content strategy, the number of key phrases they now rank for is almost 150,000. Today, James talks about Monday.com’s content case study.